Regional Customer Relationship Manager

Barchester Healthcare Homes Limited; Stoke-on-Trent; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Attritive salary

Competitive commission

Wellbeing support

Discounts on retail and leisure

Job summary

Barchester Healthcare Homes Limited is seeking a Regional Customer Relationship Manager to drive occupancy across the region. You will partner with an exceptional management team to secure first-class care home occupancy and lead local sales initiatives.

This role requires strong communication, CRM proficiency, and a proactive, customer-focused approach. Join a supportive team dedicated to delivering outstanding resident care and growth.

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data on Salesforce or similar CRM.
• Self-motivated and target driven.
• Strong interpersonal and professional qualities.
• Proficient with Microsoft Office (Excel/PowerPoint).
• Full UK driving licence.

Responsibilities

• Represent Barchester and our state-of-the-art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talk to potential new residents over the phone, and provide informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries and actively generate leads.
• Identify local marketing opportunities and maintain a contacts database.

Skills

Sales & Marketing

CRM data analysis

Self-motivated

Interpersonal skills

MS Office

Driving licence

Tools

Salesforce

Job description

Barchester are recruiting a Regional Customer Relationship Manager to join one of our divisions. We are looking for a professional sales professional who will support this region to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of first-class care homes in the region.

Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE:

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES:

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE:

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self-motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

NEED TO DO:

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.