Regional Sales Manager

Hartford Care Ltd; Dudley; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Hartford Care Ltd. is seeking a Regional Sales Manager to be the first point of contact for families enquiring about our Homes. You’ll guide families from the initial call through tours, assessments and moving in, ensuring a smooth transition.

You’ll build strong relationships with healthcare professionals and community organisations to generate referrals and keep occupancy high across our Homes. The role requires travel to visit referral sources and Hartford Care Homes.

Qualifications

• Proven track record in sales with target delivery.
• Empathetic approach when dealing with families and carers.
• Experience engaging with community and professionals.
• Genuine interest in elderly care settings.
• Self-motivated, proactive and able to work independently.
• Strong verbal and written communication at all levels.
• Well-presented, professional and credible in person.

Responsibilities

• Manage enquiries from first contact through move-in day, including weekends and out-of-hours follow-up.
• Show families around the Home and build trusting relationships by understanding their needs.
• Sell Nursing, Residential and Dementia services to local authority funded and private clients.
• Generate referrals from Social Services, Discharge Co-ordinators, District Nurses, GPs and Consultants.
• Build links with community organisations such as Alzheimer’s Society, Age UK and solicitors.
• Build relationships with local regulators and commissioning bodies.
• Keep the enquiries database up to date and manage the pipeline of potential residents.
• Oversee the move-in process, coordinating with care teams for a smooth transition.
• Improve average weekly fees by negotiating top-ups and growing self-funders, and secure the Home Administration Fee.
• Monitor local competitors and help develop a sales/marketing plan for each site.
• Provide regular sales, marketing and occupancy reports and deputise for the Sales Director when required.

Skills

Sales

Relationship building

Negotiation

Communication

Empathy

Travel willingness

Job description

Hartford Care is looking for a Regional Sales Manager to be the first point of contact for families enquiring about our Homes. You’ll guide families through a difficult time, from the first call and showing them around, to arranging an assessment and helping on moving-in day.

You’ll build strong relationships with healthcare professionals and community organisations, generate new referrals, and work closely with the teams in the Homes to keep occupancy high.

Key responsibilities

• Manage every enquiry from first contact through to move-in day, including weekends and out-of-hours follow-up
• Show families around the Home and build trusting relationships by understanding their needs and concerns
• Sell our Nursing, Residential and Dementia services to both local authority funded and private clients
• Generate referrals from Social Services, Discharge Co-ordinators, District Nurses, Psychiatrists, GPs and Consultants
• Build links with community organisations such as the Alzheimer’s Society, NAPA, Age UK, solicitors for the elderly and independent financial advisors
• Build relationships with local regulators and commissioning bodies
• Keep the enquiries database up to date and manage the pipeline of potential residents
• Oversee the move-in process, working with care teams to make it smooth and comfortable
• Improve average weekly fees by negotiating top-ups and growing the number of self-funders, and secure the Home Administration Fee ahead of move-in
• Monitor local competitors and help develop a sales and marketing plan for each site
• Work with the Marketing team, Regional Operations Managers and Quality Support Manager, and liaise with Activities Leads on community events
• Maximise positive reviews on carehome.co.uk and Google, aiming for a top 3 ranking locally
• Provide regular and ad-hoc sales, marketing and occupancy reports
• Deputise for the Sales Director in their absence

About you

• A sales background with proven success
• Highly empathetic, with a compassionate approach to families at a challenging time
• Experience of working with the community and generating new customers
• A genuine interest in working in elderly care
• Self-motivated, target driven and able to work on your own initiative
• A credible communicator at all levels, by phone, face to face and email
• Accurate, with good attention to detail
• Well presented, articulate, professional and friendly
• Able to travel to visit referral sources, competitors and other Hartford Care Homes
• Able to find ways to grow income without compromising resident care