Regional Sales Manager

Petit Forestier Group; Birmingham; On-site; GBP 60,000 - 90,000; Full time

Job summary

Petit Forestier Group is seeking a Regional Sales Manager in the United Kingdom to drive new contract hire business and secure renewals. You will manage a regional portfolio, develop tailored fleet solutions, and collaborate with internal teams to ensure delivery and growth across the territory.

The role focuses on expanding PFUK’s share of wallet by winning new contracts, renewing existing relationships, and pursuing additional fleet services with strategic clients, while staying aligned to

Qualifications

• Strong commercial acumen with a proven track record in contract hire, fleet management, or B2B sales.
• Excellent relationship-building, negotiation, and communication skills.
• Ability to identify growth opportunities and expand share of wallet within existing accounts.
• Highly organized, target-driven, and capable of working independently across a defined region.

Responsibilities

• Drive new contract hire business and secure renewals from end users within the region.
• Build and maintain a regional pipeline of prospects through networking and events.
• Develop tailored proposals highlighting PFUK’s temperature-controlled fleet solutions.
• Own a portfolio of key regional accounts and ensure client satisfaction and renewals.
• Identify opportunities for supplementary contracts to maximize PFUK’s share of wallet.

Skills

Commercial acumen

Relationship building

Negotiation

Communication

Growth mindset

Organization

Job description

JOB PROFILE Regional Sales Manager

Job Title Regional Sales Manager Reporting to Sales & Marketing Director

Summary of the role’s main purpose

Key Responsibilities:

Your primary focus is to drive new contract hire business, secure contract renewals from specific end users, and identify opportunities for supplementary contracts to increase PFUK’s share of wallet.

New Business Development:

• Identify and pursue new contract hire opportunities with prospective clients in the region.
• Build and maintain a regional pipeline of prospects through networking, referrals, industry events, and targeted outreach.
• Develop tailored proposals highlighting the benefits of PFUK’s temperature-controlled LCV and HGV solutions.

Strategic Account Management:

• Own a portfolio of key accounts within your region, ensuring high levels of client satisfaction, retention, and contract renewals.
• Identify opportunities for supplementary contracts (additional vehicles, services, or upgrades) to maximize PFUK’s share of wallet.
• Act as the primary point of contact for strategic clients, providing expert advice on fleet solutions, compliance, and operational efficiency.

Sales and Revenue Growth:

• Achieve regional sales targets, KPIs, and revenue goals.
• Collaborate with internal teams (operations, finance, maintenance) to ensure seamless delivery of services and contractual obligations.
• Monitor market trends and competitor activity to inform sales strategy.

Collaboration & Teamwork:

• Work closely with National Account Managers, operations, and marketing teams to support client delivery and promotional initiatives.
• Share market insights, best practices, and account strategies with peers across the business.

Reporting & Administration:

• Maintain accurate records of client interactions, contract status, and sales activity within the CRM system.
• Provide regular performance updates, pipeline reports, and strategic recommendations to senior management.

Skills and Competencies:

• Strong commercial acumen with a proven track record in contract hire, fleet management, or B2B sales.
• Excellent relationship-building, negotiation, and communication skills.
• Ability to identify growth opportunities and expand share of wallet within existing accounts.
• Highly organized, target-driven, and capable of working independently across a defined region.

Qualifications:

• Experience in LCV and HGV contract hire, vehicle fleet management, or transport/logistics sector.
• Full UK driving license required.
• Demonstrated success in achieving sales targets and managing strategic client relationships.