Regional Sales Manager

Petit-Forestier-Group; Worcester Park Estate; On-site; GBP 45,000 - 65,000; Full time

Job summary

Petit-Forestier-Group is seeking a Regional Sales Manager to drive new business in the UK region, manage strategic accounts, and renew contracts for temperature-controlled fleet solutions (LCV/HGV). You will build a regional pipeline, tailor proposals, collaborate with operations and marketing, and report on performance.

The role requires strong B2B sales, negotiation, and relationship-building skills, a full UK driving license, and the ability to work independently across a defined region;

Qualifications

• Experience in LCV/HGV contract hire or fleet management.
• Proven success in B2B sales and achieving targets.
• Strong negotiation and communication skills.

Responsibilities

• Drive new contract hire opportunities and secure renewals in the region.
• Develop and manage a regional pipeline through networking and targeted outreach.
• Prepare tailored proposals for PFUK's temperature-controlled fleet solutions.
• Own a portfolio of strategic accounts and maximize share of wallet.
• Collaborate with operations, finance, and maintenance to ensure service delivery.
• Maintain CRM records, provide pipeline reports and strategic updates.

Skills

Contract hire

Fleet management

B2B sales

Relationship building

Negotiation

Communication

Tools

CRM system

Job description

JOB PROFILE Regional Sales ManagerJob Title Regional Sales Manager Reporting to Sales & Marketing DirectorSummary of the role's main purposeKey Responsibilities:Your primary focus is to drive new contract hire business, secure contract renewals from specific end users, and identify opportunities for supplementary contracts to increase PFUK’s share of wallet.New Business Development:Identify and pursue new contract hire opportunities with prospective clients in the region.Build and maintain a regional pipeline of prospects through networking, referrals, industry events, and targeted outreach.Develop tailored proposals highlighting the benefits of PFUK’s temperature-controlled LCV and HGV solutions.Strategic Account Management:Own a portfolio of key accounts within your region, ensuring high levels of client satisfaction, retention, and contract renewals.Identify opportunities for supplementary contracts (additional vehicles, services, or upgrades) to maximize PFUK’s share of wallet.Act as the primary point of contact for strategic clients, providing expert advice on fleet solutions, compliance, and operational efficiency.Sales and Revenue Growth:Achieve regional sales targets, KPIs, and revenue goals.Collaborate with internal teams (operations, finance, maintenance) to ensure seamless delivery of services and contractual obligations.Monitor market trends and competitor activity to inform sales strategy.Collaboration & Teamwork:Work closely with National Account Managers, operations, and marketing teams to support client delivery and promotional initiatives.Share market insights, best practices, and account strategies with peers across the business.Reporting & Administration:Maintain accurate records of client interactions, contract status, and sales activity within the CRM system.Provide regular performance updates, pipeline reports, and strategic recommendations to senior management.Skills and Competencies:Strong commercial acumen with a proven track record in contract hire, fleet management, or B2B sales.Excellent relationship-building, negotiation, and communication skills.Ability to identify growth opportunities and expand share of wallet within existing accounts.Highly organized, target-driven, and capable of working independently across a defined region.Qualifications:Experience in LCV and HGV contract hire, vehicle fleet management, or transport/logistics sector.Full UK driving license required.Demonstrated success in achieving sales targets and managing strategic client relationships.