Regional Sales Director

JR United Kingdom; United Kingdom; On-site; GBP 50,000 - 65,000; Full time

Job summary

A forward-thinking company is seeking a passionate Regional Director to lead adviser recruitment and support growth in the North. This full-time role offers a competitive salary, company car, and performance bonuses, along with the opportunity to make a significant impact. You will work closely with a dedicated Business Development Manager, focusing on developing self-employed mortgage and protection advisers. Join a close-knit senior team that values innovation and personal development, and help shape the future of the company in one of the UK's most exciting regions.

Benefits

Company Car

Performance Bonus

Uncapped Recruitment Bonus

Benefits Package

Qualifications

• Experience in adviser recruitment or field leadership in financial services.
• Strong people skills to build trust and influence outcomes.

Responsibilities

• Lead regional recruitment efforts to attract high-quality advisers.
• Support and coach Business Development Managers to meet growth objectives.

Skills

Adviser Recruitment

Field-based Leadership

People Skills

Commercial Focus

Marketing Knowledge

Job description

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EU work permit required:

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Job Views:

5

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

Field-based, covering the North | Full-time

£50,000 base salary + company car + performance bonus + uncapped recruitment bonus + benefits

Are you ready to lead growth, champion recruitment, and support high-performing advisers across one of the UK’s most exciting regions?

At Brook Financial Services, we’re proud to be the largest Appointed Representative within Mortgage Advice Bureau (MAB) and part of The Property Franchise Group (TPFG) – the UK’s leading estate agency franchisor. We’re now looking for an exceptional Regional Director to help shape the next stage of our journey in the North.

What’s the role all about?

You’ll work closely with a dedicated Business Development Manager (BDM) to drive adviser growth and performance. Your focus? Recruiting, developing, and supporting self-employed mortgage and protection advisers across your region – creating the conditions they need to succeed.

Key responsibilities:

• Leading regional recruitment efforts to attract high-quality advisers into the Brook Group.
• Supporting and coaching your BDM to meet growth and relationship objectives.
• Helping advisers grow their businesses – from boosting protection sales to improving case size and client conversion.
• Building strong relationships with estate agency partners within TPFG to create referral opportunities.
• Using performance insights and a commercial mindset to identify areas of untapped growth.
• Encouraging innovation in marketing, lead generation, and AI tools to boost adviser success.

What you bring:

• Experience in adviser recruitment or field-based leadership within financial services, mortgages, or protection.
• Strong people skills – you know how to build trust, influence outcomes, and lead through others.
• Commercial focus with a passion for business growth and adviser development.
• Interest in marketing and technology is welcome, especially if you enjoy exploring new ways to support your region.
• We’re part of TPFG, the UK’s largest estate agency franchising group, giving you access to high-quality lead generation.
• Backed by MAB, we offer top-tier tech, support, and infrastructure to help you and your team succeed.
• You’ll be part of a close-knit senior team with national support, while also having the freedom to make a real impact in your region.
• We prioritize our people: with regular in-person reviews, national conferences, high achievers’ trips, and a strong culture of recognition and development.

“This is a role for someone passionate about growing businesses – not just their own, but those of the advisers they support.” – Karina, National Sales Director

Easy Apply now, and let’s explore how your leadership could shape the future of Brook in the North.