Regional Sales Director

Mortgage Advice Bureau - Brook Financial Services Limited; United Kingdom; On-site; GBP 60,000 - 100,000; Full time

Job summary

Join a dynamic team as a Regional Director, where your leadership will drive growth and support advisers in one of the UK’s most exciting regions. This role offers the chance to shape the future of the business, leveraging top-tier tech and support from a leading estate agency franchisor. You will focus on recruiting and developing high-performing advisers, building strong relationships, and using insights to identify growth opportunities. If you are passionate about business growth and adviser development, this is the perfect opportunity to make a significant impact.

Qualifications

• Proven experience in adviser recruitment and leadership within financial services.
• Strong people skills to influence outcomes and build trust.

Responsibilities

• Lead recruitment efforts and support self-employed advisers.
• Develop strategies for business growth and adviser success.

Skills

Adviser Recruitment

Leadership

Business Development

Coaching

Relationship Building

Education

Experience in Financial Services

Field-Based Leadership Experience

Tools

AI Tools

Marketing Technology

Job description

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Regional Director – North | Brook Financial Services x Mortgage Advice Bureau

Field-based, covering the North | Full-time

Are you ready to lead growth, champion recruitment, and support high-performing advisers across one of the UK’s most exciting regions?

At Brook Financial Services, we’re proud to be the largest Appointed Representative within Mortgage Advice Bureau (MAB) and part of The Property Franchise Group (TPFG) – the UK’s leading estate agency franchisor. We’re now looking for an exceptional Regional Director to help shape the next stage of our journey in the North.

What’s the role all about?

You’ll work closely with a dedicated Business Development Manager (BDM) to drive adviser growth and performance. Your focus? Recruiting, developing, and supporting self-employed mortgage and protection advisers across your region – creating the conditions they need to succeed.

• Leading regional recruitment efforts to attract high-quality advisers into the Brook Group.
• Supporting and coaching your BDM to meet growth and relationship objectives.
• Helping advisers grow their businesses – from boosting protection sales to improving case size and client conversion.
• Building strong relationships with our estate agency partners within TPFG to create referral opportunities.
• Using performance insights and a commercial mindset to identify areas of untapped growth.
• Encouraging innovation in marketing, lead generation, and, optionally, AI tools to boost adviser success.

What you bring:

• Experience in adviser recruitment or field-based leadership within financial services, mortgages, or protection.
• Strong people skills – you know how to build trust, influence outcomes, and lead through others.
• Commercial focus with a passion for business growth and adviser development.
• Interest in marketing and technology is welcome, especially if you enjoy exploring new ways to support your region.
• We’re part of TPFG, the UK’s largest estate agency franchising group, giving you unrivalled access to high-quality lead generation.
• Backed by MAB, we offer top-tier tech, support, and infrastructure to help you – and your team – succeed.
• You’ll be part of a close-knit senior team with national support, while also having the freedom to make a real impact in your region.
• We prioritise our people: with regular in-person reviews, national conferences, high achievers’ trips, and a strong culture of recognition and development.

“This is a role for someone passionate about growing businesses – not just their own, but those of the advisers they support.” – Karina, National Sales Director

Easy Apply now, and let’s explore how your leadership could shape the future of Brook in the North.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development, Finance, and Management

• Industries

  Financial Services and Banking

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