Lead Regional Marketing Manager (UKI)

Workiva Inc.; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Workiva Inc. is seeking a Lead Regional Marketing Manager to connect Sales, Marketing, and Partner teams around growth priorities in the United Kingdom & Ireland.

You will translate priorities into integrated marketing programmes that build awareness, create demand, and accelerate the pipeline from strategy to execution. Reporting to the Senior Marketing Director, you will own priority programmes in executive space and across market segments, collaborating with UK Sales leadership and Partner

Qualifications

• 10+ years of B2B marketing experience focused on regional, integrated or demand-generation marketing.
• Proven track record partnering with Sales leadership to deliver commercially aligned plans.
• Hands-on experience using Salesforce and Marketo to inform data-driven decisions.
• Deep understanding of pipeline management, account engagement, and buyer journeys.
• Commercial mindset balancing strategic planning with hands-on delivery in a fast-paced environment.
• Exceptional relationship skills to influence Sales, Partner, regional, and global marketing teams.
• Strong grasp of ABM, digital demand generation, and executive engagement strategies.
• Background in developing or scaling a new go-to-market motion.
• Track record of working with partners, alliances, or channel teams on joint GTM programmes.
• Experience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK.

Responsibilities

• Lead integrated marketing programmes across UK and Ireland to build awareness and accelerate pipeline.
• Collaborate with UK Sales leadership to align pipeline, account, and bookings priorities.
• Build annual marketing plans connecting Sales priorities with regional, digital, ABM, content, events and partner activity.
• Partner with Partner Marketing to create joint campaigns and pipeline.
• Drive interlock across planning, campaign activation, follow-up, and opportunity progression.
• Evaluate pipeline data to measure impact and optimise investment.

Skills

B2B marketing leadership

Sales alignment

Salesforce

Marketo

pipeline management

account engagement

ABM & digital demand gen

executive engagement

go-to-market motions

partner/channel GTM

Tools

Salesforce

Marketo

Job description

• As the Lead Regional Marketing Manager, you will connect Sales, Marketing, and Partner teams around shared growth priorities. You will translate those priorities into integrated marketing programmes that build awareness, create demand, and accelerate pipeline across the United Kingdom & Ireland
• Reporting to the Senior Marketing Director, you will own priority programmes in the executive space and across market segments from strategy through to execution
• Partner with UK Sales leadership to align pipeline, account, and bookings priorities
• Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity
• Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline
• Identify pipeline gaps and target audiences to build focused marketing programmes
• Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression
• Direct priority Corporate and Public Sector programmes as these businesses scale
• Guide cross-functional initiatives spanning digital, content, ABM, webinars, executive engagement, events, and partner activity
• Align with Sales, TDR, and Partner teams to improve campaign follow-up and account engagement
• Evaluate account, engagement, and pipeline data to measure impact and optimise investment
• Execute strategic executive programmes, roundtables, and industry engagements aligned to target accounts
• Manage Corporate and Public Sector activation within flagship UK programmes like Accelerate
• Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI
• Adapt global, EMEA, and partner resources to maximize scale and impact
• Influence cross-functional stakeholders in a complex matrix organization to drive business outcomes

Background in developing integrated programmes that generate and progress enterprise pipelineExperience designing integrated campaigns and account-based programmes in B2B SaaSProven track record of partnering with Sales leadership to deliver commercially aligned plansHands-on experience using Salesforce and Marketo to inform data-driven decisions10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketingDeep understanding of pipeline management, account engagement, and buyer journeysReliable internet access for remote work outside a Workiva officeCommercial mindset balancing strategic planning with hands-on delivery in a fast-paced environmentExceptional relationship skills to influence Sales, Partner, regional, and global marketing teamsAbility to translate Sales priorities and market insight into actionable marketing programmesStrong grasp of ABM, digital demand generation, and executive engagement strategiesBackground in developing or scaling a new go-to-market motionTrack record of working with partners, alliances, or channel teams on joint GTM programmesExperience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK