Regional Marketing Leader, UKI: Growth & ABM

Workiva UK Limited; Greater London; Remote; GBP 90,000 - 120,000; Full time

Job summary

Workiva is seeking an experienced Lead Regional Marketing Manager to align Sales, Marketing, and Partner teams across the UK and Ireland, turning priorities into integrated programmes that build awareness and accelerate pipeline. You will own executive programmes and coordinate across market segments from strategy to execution.

Reporting to the Senior Marketing Director, you will lead cross-functional campaigns, ABM, and events, collaborating with Sales leadership and partners to measure impact

Qualifications

• 10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing.
• Proven track record of partnering with Sales leadership to deliver commercially aligned plans.
• Experience designing integrated campaigns and account-based programmes in B2B SaaS.
• Deep understanding of pipeline management, account engagement, and buyer journeys.
• Hands-on experience using Salesforce and Marketo to inform data-driven decisions.

Responsibilities

• Partner with UK Sales leadership to align pipeline, account, and bookings priorities.
• Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity.
• Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline.
• Identify pipeline gaps and target audiences to build focused marketing programmes.
• Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression.
• Direct priority Corporate and Public Sector programmes as these businesses scale.
• Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI.

Skills

10+ years of B2B marketing

Sales partnership

Integrated programme design

Pipeline management

ABM & exec engagement

Salesforce & Marketo

Tools

Salesforce

Marketo

Job description

Workiva is seeking an experienced Lead Regional Marketing Manager to align Sales, Marketing, and Partner teams across the UK and Ireland, turning priorities into integrated programmes that build awareness and accelerate pipeline. You will own executive programmes and coordinate across market segments from strategy to execution.

Reporting to the Senior Marketing Director, you will lead cross-functional campaigns, ABM, and events, collaborating with Sales leadership and partners to measure impact