Lead Regional Marketing Manager - UKI

Workiva UK Limited; Greater London; Remote; GBP 90,000 - 120,000; Full time

Job summary

Workiva is seeking an experienced Lead Regional Marketing Manager to align Sales, Marketing, and Partner teams across the UK and Ireland, turning priorities into integrated programmes that build awareness and accelerate pipeline. You will own executive programmes and coordinate across market segments from strategy to execution.

Reporting to the Senior Marketing Director, you will lead cross-functional campaigns, ABM, and events, collaborating with Sales leadership and partners to measure impact

Qualifications

• 10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing.
• Proven track record of partnering with Sales leadership to deliver commercially aligned plans.
• Experience designing integrated campaigns and account-based programmes in B2B SaaS.
• Deep understanding of pipeline management, account engagement, and buyer journeys.
• Hands-on experience using Salesforce and Marketo to inform data-driven decisions.

Responsibilities

• Partner with UK Sales leadership to align pipeline, account, and bookings priorities.
• Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity.
• Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline.
• Identify pipeline gaps and target audiences to build focused marketing programmes.
• Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression.
• Direct priority Corporate and Public Sector programmes as these businesses scale.
• Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI.

Skills

10+ years of B2B marketing

Sales partnership

Integrated programme design

Pipeline management

ABM & exec engagement

Salesforce & Marketo

Tools

Salesforce

Marketo

Job description

Lead Regional Marketing Manager, FSI - UKI

As the Lead Regional Marketing Manager, you will connect Sales, Marketing, and Partner teams around shared growth priorities. You will translate those priorities into integrated marketing programmes that build awareness, create demand, and accelerate pipeline across the United Kingdom & Ireland. Reporting to the Senior Marketing Director, you will own priority programmes in the executive space and across market segments from strategy through to execution.

What You’ll Do

• Partner with UK Sales leadership to align pipeline, account, and bookings priorities
• Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity
• Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline
• Identify pipeline gaps and target audiences to build focused marketing programmes
• Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression
• Direct priority Corporate and Public Sector programmes as these businesses scale
• Guide cross-functional initiatives spanning digital, content, ABM, webinars, executive engagement, events, and partner activity
• Align with Sales, TDR, and Partner teams to improve campaign follow-up and account engagement
• Evaluate account, engagement, and pipeline data to measure impact and optimise investment
• Execute strategic executive programmes, roundtables, and industry engagements aligned to target accounts
• Manage Corporate and Public Sector activation within flagship UK programmes like Accelerate
• Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI
• Adapt global, EMEA, and partner resources to maximize scale and impact
• Influence cross-functional stakeholders in a complex matrix organization to drive business outcomes

What You’ll Need

Minimum Qualifications

• 10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing
• Proven track record of partnering with Sales leadership to deliver commercially aligned plans
• Background in developing integrated programmes that generate and progress enterprise pipeline
• Deep understanding of pipeline management, account engagement, and buyer journeys
• Experience designing integrated campaigns and account-based programmes in B2B SaaS
• Hands-on experience using Salesforce and Marketo to inform data-driven decisions

Preferred Qualifications

• Experience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK
• Track record of working with partners, alliances, or channel teams on joint GTM programmes
• Background in developing or scaling a new go-to-market motion
• Strong grasp of ABM, digital demand generation, and executive engagement strategies
• Ability to translate Sales priorities and market insight into actionable marketing programmes
• Exceptional relationship skills to influence Sales, Partner, regional, and global marketing teams
• Commercial mindset balancing strategic planning with hands-on delivery in a fast-paced environment

Travel Requirement & Working Conditions

• Up to 25% travel for internal meetings, customer programmes, and industry events
• Reliable internet access for remote work outside a Workiva office

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [e-mail].

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

For questions, please reach out to the recruiter listed on the job posting.