Regional Customer Relationship Manager

Barchester Healthcare Homes Limited; Peterlee; On-site; GBP 42,000 - 52,000; Full time

Benefits offered by this job

Commission

Car allowance

Discounts

Wellbeing support

Best Doctors Service

Career progression

Job summary

Barchester Healthcare Homes Limited in the UK is seeking a Regional Customer Relationship Manager to drive occupancy across the region. You will engage with prospects, tours, and families, turning enquiries into residents while representing the group's care homes.

You will work with the management team to optimise sales activity, analyse CRM data, and meet occupancy targets. A professional sales background in healthcare or related sectors is preferred, with strong communication and a proactive,

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse CRM data (Salesforce or similar).
• Self-motivated and target driven.
• Strong interpersonal and professional qualities.
• Confident user of Microsoft Office (Excel/PowerPoint).
• Full UK driving licence.

Responsibilities

• Manage enquiries to improve conversion rates and occupancy targets.
• Excellent communication with residents, families, and stakeholders.
• Network within the local community to raise home profile and generate enquiries.
• Support local marketing activities to generate enquiries, drive conversions and increase occupancy.
• Identify opportunities to improve sales and marketing performance.

Skills

Sales experience

Marketing experience

CRM analytics

Salesforce

Excel

PowerPoint

Driving licence

Self-motivated

Interpersonal skills

Communication

Tools

Salesforce

Job description

£46,982.00 + commission and Car Allowance Barchester are recruiting a Regional Customer Relationship Manager to join one of our divisions. We are looking for a professional sales professional who will support this region to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of first-class care homes in the region.

Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE:

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES:

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE:

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self-motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

NEED TO DO:

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.