Regional BD Manager, Motorcycle Parts & Accessories

Bihr; Lancashire; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Company vehicle

Laptop and mobile phone

Training and professional development

Job summary

Moto Direct invites applications for a Business Development Manager (Parts and Accessories) to drive regional growth across the specified Lancashire area. This field-based role requires regular travel to customers, distributors, workshops and retailers, with autonomy to plan visits and prioritise opportunities.

We seek candidates with strong experience in motorcycle parts, B2B sales, and CRM/ERP proficiency, plus a full driving licence and excellent English.

Qualifications

• Experience in motorcycle parts and accessories sector.
• Experience in business development, field sales, account management, distribution, retail or B2B sales.
• Experience developing a regional customer portfolio and winning new business.
• Strong understanding of commercial development, customer relationship management and sales performance tracking.
• Ability to manage a territory, plan routes and prioritise customer visits and business opportunities.
• Good working knowledge of CRM/ERP systems and Microsoft Excel.
• Full, valid driving licence and availability for regular travel throughout the region.
• Professional level of English, both written and spoken.
• Additional language skills are advantageous in an international business environment.

Responsibilities

• Develop and implement the commercial strategy for the region.
• Identify, qualify and convert new business opportunities across the territory.
• Develop existing customer accounts and increase sales, product penetration and customer loyalty within parts and accessories.
• Build and maintain strong relationships with distributors, dealers, workshops, retailers and other key commercial partners.
• Present and promote the company's products, ranges, campaigns and commercial initiatives.
• Plan and carry out regular customer visits, business reviews, product presentations and commercial meetings.
• Monitor sales performance, gross margin, orders, opportunities, activity and regional development.
• Negotiate commercial terms and support the development of profitable, long-term partnerships.
• Identify customer needs, market trends, competitive activity, commercial risks and opportunities for improvement.
• Work closely with Customer Service, Marketing, Purchasing, Logistics, Post-Sales and other internal teams.
• Record customer activity, visits, opportunities and relevant information accurately in the CRM/ERP system.
• Provide regular reports and market feedback to the relevant stakeholders.

Skills

Motorcycle sector

Business development

Field sales

Account management

Distribution

Retail

B2B sales

CRM familiarity

Excel proficiency

Driving licence

English

Tools

CRM/ERP systems

Microsoft Excel

Job description

Moto Direct invites applications for a Business Development Manager (Parts and Accessories) to drive regional growth across the specified Lancashire area. This field-based role requires regular travel to customers, distributors, workshops and retailers, with autonomy to plan visits and prioritise opportunities.

We seek candidates with strong experience in motorcycle parts, B2B sales, and CRM/ERP proficiency, plus a full driving licence and excellent English.