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Vp plc; Birmingham; On-site; GBP 38,000 - 56,000; Full time

Benefits offered by this job

Salary sacrifice pension

25 days holiday plus birthday day

Company Car

Life Assurance cover 3x salary

Share save scheme

Eye care vouchers

Gym discounts

Job summary

Vp plc's UK Forks division in Birmingham seeks an experienced Regional Account Manager to drive new business and manage key customer accounts across the West of England. You will grow the UK Forks portfolio by proactive outreach and strategic account planning.

The role combines field sales with relationship building, requiring a flexible, hands-on approach, strong communication and a track record of achieving sales targets.

Qualifications

• Experience in heavy plant industry and selling to construction sectors.
• Proven track record of meeting or exceeding sales targets.
• Ability to generate new leads and convert opportunities.

Responsibilities

• Maximise every opportunity to promote company products and services.
• Undertake site surveys to identify product suitability and highlight any local health and safety issues.
• Undertake the necessary training and obtain accreditation to visit construction sites and conduct product training.
• Maintain first aid repair kit for consumable machine parts where required.
• Formulate and implement business plans in agreement with the line manager.
• Ensure achievement of all agreed sales budgets and targets.
• Follow up sales leads to maximise sales in all sectors.
• Develop new and existing business through a structured call plan.

Skills

Heavy plant industry experience

Sales target achievement

Lead generation

Telesales

Negotiation skills

CRM systems experience

Tools

CRM System

MS Office

Job description

Regional Account Manager

Company: Vp plc
Salary: Competitive
Hours: Full-time
Location: Birmingham, N/A
Job type: Permanent
Posting date: 3 Sept 2026
Closing date: 2 Oct 2026

Summary

UK Forks (part of the Vp plc Group) are looking for an experienced Regional Account Manager. Covering the West of England, you will be responsible for new Business Development as well as managing our Key customer accounts. You will be instrumental in growing the UK Forks portfolio across the region.

This unique position requires you to provide a balanced and multifaceted approach to driving sales growth and maintaining strong customer relationships. You will play a crucial role in generating leads, nurturing relationships and driving sales growth through self-driven pro-active activity.

Key Responsibilities

• Maximise every opportunity to promote company products and services
• Undertake site surveys to identify product suitability and highlight any local health and safety issues
• Undertake the necessary training and successfully obtain the relevant accreditation to be able to visit construction sites and carry out product familiarisation and training
• Maintain first aid repair kit for consumable machine parts where required
• Formulate and implement business plans in agreement with the line manager
• Ensure achievement of all agreed sales budget and targets
• Achieve all set targets for strategic activity
• Follow up sales leads to ensure maximised sales in all sectors
• Develop new and existing business through a structured call plan using
• Adhere to pricing policies as implemented by senior management
• Ensure full, prompt and correct implementation of all reporting procedures, including mileage returns, and resolve all service and quality complaints as directed

What We’re Looking For

• Experience in the heavy plant industry
• Hands on and willing to get stuck in with a flexible ‘can do’ attitude, remaining calm under pressure
• Self-sufficient and proactive, as well as having good problem-solving skills
• Self-driven and motivated with a track record of achieving sales or business development targets.
• Strong telesales skills for lead generation and relationship building
• Demonstrated ability to maximize revenue and profit through proactive customer management
• Excellent communication, negotiation, and interpersonal skills
• Adaptability to balance business development and account management responsibilities effectivelyTransparency of activity to key stakeholders utilising the CRM system
• A genuine passion for driving sales growth, building lasting customer relationships that thrives in a dynamic, hybrid role

What We Can Offer You

• Salary sacrifice pension
• 25 days holiday (increases with service), plus bank holidays & 1 extra day to be taken in the month of your birthday
• Additional holiday purchase scheme
• Company Car
• Free Tool Hire
• Life Assurance cover 3x salary
• Share save scheme
• Eye care vouchers
• Recommend a friend scheme
• Learning & Development – commitment to upskilling and developing our people, structured in house training available alongside external training where required
• Cycle to work scheme
• Long service recognition
• My Vp discounts – a variety of discounts and rewards on thousands of well-known brands
• Discounts on HP products
• EE mobile contract discount offers
• Gym discounts
• Health Shield (discounted premiums on health care cash plan)
• Employee Assistance Programme
• Virtual GP Service
• Will Writing & Funeral Concierge Service
• Regit Assist 24/7 accident helpline – free joining
• All the above benefits are managed through our Employee Engagement Platform – Spotlight

A Little Bit About Us

UK Forks, a division of Vp plc, is a renowned leader in the UK's material handling industry. With a remarkable heritage dating back to Vibroplant's establishment in 1954, UK Forks has built a strong reputation as a trusted specialist in telescopic handlers and tracked access platforms hire.

At UK Forks, we understand the critical role that material handling plays in enhancing on-site productivity. We are dedicated to providing tailored equipment and solutions that meet the unique needs of our clients, fostering long-term partnerships and exceeding customer expectations.

Our success lies in the expertise and commitment of our team. As part of our workforce, you will join a company that values excellence and puts customers at the forefront. We operate a centralised call centre, ensuring efficient handling of hire and service inquiries nationwide.

With strategically positioned distribution centres and a fleet of HGV trucks, we guarantee prompt and reliable equipment delivery across the country. Our meticulous maintenance practices ensure that our fleet is always in top condition, delivering optimal performance and customer satisfaction.

In addition, our mobile service engineers are readily available to provide on-site support, minimizing downtime and keeping operations running smoothly. We pride ourselves on our streamlined logistics, employing efficient measures to ensure prompt and realistic delivery times.

By joining UK Forks, you will become part of a team that strives for excellence, delivering superior quality, unmatched service, and tailored solutions in the material handling industry.

Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

Proud member of the Disability Confident employer scheme

Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.