Public Relations Account Director

Digital Waffle; Oxford; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

An innovative firm is seeking a PR Account Director to lead dynamic digital PR campaigns that resonate with audiences and achieve outstanding media coverage. In this pivotal role, you will guide a talented team, fostering creativity while ensuring alignment with client objectives. Your expertise in public relations and digital marketing will be crucial in shaping strategies that enhance brand visibility and engagement. If you have a passion for storytelling and a track record of successful campaigns, this is the perfect opportunity to make a significant impact in a vibrant and collaborative environment.

Qualifications

• 5+ years in PR with at least 2 years in a leadership role.
• Strong portfolio with proven media coverage and link results.

Responsibilities

• Set creative direction for digital PR campaigns aligned with client goals.
• Manage and mentor a team of account managers and creatives.

Skills

Public Relations

Client Communication

Creative Campaign Development

Storytelling

Team Management

Digital PR

SEO Knowledge

Tools

BuzzSumo

Ahrefs

GWI

Job description

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Base pay range

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As a PR Account Director, you’ll be the driving force behind campaign ideation, client relationships, and execution excellence. You’ll oversee a team of talented creatives, PRs, and content strategists—guiding them to develop innovative, insight-led digital PR campaigns that earn high-quality coverage and backlinks.

Salary - Up to £55K

Location - Oxford (hybrid)

Key Responsibilities

• Strategic Leadership: Set the creative direction for digital PR campaigns, ensuring alignment with client goals and digital marketing strategies.
• Client Management: Act as a senior point of contact, building strong, trusting relationships and confidently presenting ideas, reports, and results.
• Creative Campaign Development: Lead brainstorms, shape narratives, and push boundaries to deliver campaigns that cut through the noise and land in top-tier media.
• Team Oversight & Mentorship: Manage, inspire, and mentor a team of account managers, executives, and creatives—supporting their development and growth.
• Performance & Reporting: Ensure campaigns deliver against KPIs (e.g., media coverage, backlinks, engagement), and communicate results through compelling reporting.
• Trendspotting & Thought Leadership: Stay ahead of industry trends, media landscapes, and PR innovations—bringing fresh thinking to every campaign.

Requirements

• 5+ years of experience in PR, with at least 2 years in a senior/leadership role.
• Strong portfolio of creative PR campaigns with proven media coverage and link results.
• Exceptional storytelling, ideation, and pitching skills.
• Confident in client communication, from strategy presentations to performance updates.
• Deep understanding of how digital PR contributes to SEO and brand visibility.
• Experience managing and mentoring high-performing teams.
• Collaborative, proactive, and passionate about digital-first thinking.

Nice to Have

• Agency experience across a range of industries
• Data-driven PR experience using tools like BuzzSumo, Ahrefs, or GWI.
• Experience integrating digital PR with broader content and SEO strategies.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Public Relations, Advertising, and Marketing

Industries

• Public Relations and Communications Services and Advertising Services

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