Public Relations Account Director

Digital Waffle; Reading; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

An innovative firm is seeking a dynamic PR Account Director to lead creative digital campaigns and foster client relationships. This role involves overseeing a talented team and ensuring campaigns achieve high-quality media coverage and backlinks. With a focus on strategic leadership and performance reporting, you'll stay ahead of industry trends and drive impactful storytelling. Join a collaborative environment where your expertise in digital PR and SEO will shine, making a significant impact in the public relations landscape. If you have a passion for creativity and team mentorship, this opportunity is perfect for you.

Qualifications

• 5+ years of PR experience, with 2+ years in a leadership role.
• Strong portfolio showcasing creative PR campaigns and media coverage.

Responsibilities

• Lead digital PR campaigns aligning with client goals.
• Manage and mentor a team of PR professionals.

Skills

Public Relations

Client Management

Creative Campaign Development

Storytelling

Team Management

Digital PR

SEO Understanding

Tools

BuzzSumo

Ahrefs

GWI

Job description

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This range is provided by Digital Waffle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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As a PR Account Director, you’ll be the driving force behind campaign ideation, client relationships, and execution excellence. You’ll oversee a team of talented creatives, PRs, and content strategists—guiding them to develop innovative, insight-led digital PR campaigns that earn high-quality coverage and backlinks.

Salary - Up to £55K

Location - Oxford (hybrid)

Key Responsibilities

• Strategic Leadership: Set the creative direction for digital PR campaigns, ensuring alignment with client goals and digital marketing strategies.
• Client Management: Act as a senior point of contact, building strong, trusting relationships and confidently presenting ideas, reports, and results.
• Creative Campaign Development: Lead brainstorms, shape narratives, and push boundaries to deliver campaigns that cut through the noise and land in top-tier media.
• Team Oversight & Mentorship: Manage, inspire, and mentor a team of account managers, executives, and creatives—supporting their development and growth.
• Performance & Reporting: Ensure campaigns deliver against KPIs (e.g. media coverage, backlinks, engagement), and communicate results through compelling reporting.
• Trendspotting & Thought Leadership: Stay ahead of industry trends, media landscapes, and PR innovations—bringing fresh thinking to every campaign.

Requirements

• 5+ years of experience in PR, with at least 2 years in a senior/leadership role.
• Strong portfolio of creative PR campaigns with proven media coverage and link results.
• Exceptional storytelling, ideation, and pitching skills.
• Confident in client comms, from strategy presentations to performance updates.
• Deep understanding of how digital PR contributes to SEO and brand visibility.
• Experience managing and mentoring high-performing teams.
• Collaborative, proactive, and passionate about digital-first thinking.

Nice to Have

• Agency experience across a range of industries
• Data-driven PR experience using tools like BuzzSumo, Ahrefs, or GWI.
• Experience integrating digital PR with broader content and SEO strategies.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations, Advertising, and Marketing

• Industries

  Public Relations and Communications Services and Advertising Services

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