Promotions Marketing Executive

Reach PLC.; United Kingdom; Remote; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a Promotions Marketing Executive to join their dynamic ecommerce team. This role offers a unique opportunity to manage reader offers across print and digital channels, ensuring optimal ad placements and campaign performance. You will collaborate with various internal teams, utilizing your strong writing and project management skills to deliver impactful offers that resonate with customers. With a commitment to flexibility and work-life balance, this company fosters an inclusive environment where creativity thrives. If you're passionate about online retail and eager to make a difference, this position is perfect for you.

Benefits

Pension Scheme with Company-Matched Contributions

25 Days Holiday per Year

Enhanced Family Leave

Private Healthcare Cash Plan

Wellbeing Support

Giving Back Day

Career Development Programs

Qualifications

• Experience in content delivery and ad operations is essential.
• Strong writing skills and attention to detail are crucial.
• Comfort with data and campaign optimization is a plus.

Responsibilities

• Manage the lifecycle of reader offers across multiple platforms.
• Develop engaging ad copies based on audience insights.
• Collaborate with internal teams to align offers with brand guidelines.

Skills

Copywriting

Project Management

Content Delivery

Ad Operations

Data Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

AI Content Generation Tools

Website Text Extraction Tools

Job description

We’re Reach, home to some of the UK and Ireland’s most iconic media brands – including the Mirror, Daily Express, OK!, and regional titles like the Birmingham Post, Liverpool Echo, and Manchester Evening News. With a readership of 47 million people each month, we’re the largest commercial publisher in the UK. Our company values collaboration, imagination, and determination, fostering an environment where everyone feels supported, valued, and able to grow. We prioritize flexibility and work-life balance to help you thrive both professionally and personally.

Yimbly is part of Reach Plc, the UK’s largest commercial news publisher — home to iconic titles like The Mirror, Daily Express, OK!, Liverpool Echo, MyLondon, Birmingham Live, and Manchester Evening News.

Job Description

What You’ll Be Doing:

Are you a junior copywriter or content marketeer with an interest in promotions and a passion for online retail? Are you looking to join a fast-growing team of energetic, ambitious ecommerce professionals working on the most exciting new marketplace — dedicated to home, garden, and leisure — launched in the UK in the last year?

As the Promotions Marketing Executive, reporting to the Marketing and Brand Manager and with a dotted line into the Senior E-commerce Manager, you'll play a key role in managing and growing a vital revenue channel through creating and delivering reader offers in print and online.

You will manage the full lifecycle of reader offers, from creation to delivery, across multiple platforms. Develop engaging ad copies based on audience insights and trends. Create clear briefs for design teams to ensure all offers are visually appealing, accurate, and strategically placed across print and digital channels.

You will ensure optimal placement of ads in national and regional press, track campaign performance, and use post-campaign insights to improve and inform future offers.

Collaboration with internal teams is essential; you will work closely with marketing, trading, ad operations, and editorial teams to ensure offers align with brand guidelines, business objectives, and deadlines.

Qualifications

What you’ll need to succeed:

We’re seeking someone with experience in content delivery, ad operations, or creative project management. Strong writing skills, excellent grammar, and attention to detail are crucial. You should be able to manage multiple projects and communicate effectively. A commercial mindset and understanding of retail or media environments are important. Comfort with data and campaign optimization is a plus.

With a strategic and creative mindset, you’ll work closely with marketing and trading teams to deliver impactful offers that reach in-market customers and drive sales across our product categories. You’ll thrive if you’re a creative self-starter with strong copywriting and project management skills, and a genuine interest in marketplaces, ecommerce, and consumer behavior.

Experience with AI tools or writing effective prompts for content generation is advantageous. You will also use tools to extract text from websites and create images.

If this sounds like you, we’d love to hear from you!

Additional Information

What can we offer you?

• Help saving for your retirement: Join our pension scheme with company-matched contributions up to 6%.
• 25 days’ holiday per year: Increasing with service, plus a Holiday Purchase Scheme.
• Enhanced family leave: Maternity, paternity, and adoption leave after six months’ employment.
• Private Healthcare Cash Plan: Reimbursements for medical expenses.
• Wellbeing support: 24/7 assistance for you and your loved ones.
• Giving back day: An extra day annually to support a cause you care about.
• Career development: Support from line managers, learning programs, and clear career pathways with salary progression.

We are committed to diversity and inclusion, welcoming applications from all backgrounds, circumstances, and identities, including age, disability, gender identity, ethnicity, religion, or sexual orientation.