Email Marketing Specialist

Hello Earth; United Kingdom; Remote; GBP 25,000 - 32,000; Full time

Job summary

An award-winning digital performance marketing agency is seeking a creative Email Marketing Executive to enhance their email campaigns. This role offers the chance to work in a dynamic environment, focusing on crafting compelling content that drives results. You will collaborate with cross-functional teams to develop strategies that align with marketing goals, while also analyzing performance metrics to optimize campaigns. With a commitment to socially responsible practices, this company provides a unique opportunity to grow your skills while contributing to meaningful projects. If you are detail-oriented and passionate about marketing, this is the perfect role for you.

Benefits

41 days leave including personal leave

Full healthcare insurance

Remote working opportunities

Team events and charity activities

Clear progression paths and bonuses

Qualifications

• Proven experience in email marketing campaigns.
• Familiarity with email marketing platforms and performance metrics.

Responsibilities

• Support the development and execution of email marketing campaigns.
• Monitor and analyze campaign performance metrics.

Skills

Email Marketing

Performance Analysis

A/B Testing

Collaboration

Data Management

Education

Bachelor's Degree in Marketing

Certification in Digital Marketing

Tools

Klaviyo

Mailchimp

HubSpot

Job description

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Base pay range

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Senior Recruitment Consultant - Performance Marketing Recruitment at ADLIB - B Corp Certified

Hello Earth is an award-winning, B Corp Digital Performance Marketing Agency for eCommerce and DTC brands.

We are a performance-driven digital agency that maximises efficiency and delivers results for socially responsible DTC brands. We’re committed to using profit for purpose and inspiring responsible business practices that help companies become digitally carbon neutral while championing people and the planet. Our unique approach combines assertive marketing with compelling storytelling, turning visions into conversation.

Services include: Paid Social, Paid Search, Performance Content, Email, Subscriptions.

About the Email Marketing Executive role

We’re looking for a creative and detail-oriented Email Marketing Executive to support the development and delivery of high-performing email campaigns. This role is perfect for someone who thrives in a fast-paced environment, loves working cross-functionally, and has a keen eye for crafting engaging content that drives results. You'll play a key role in planning, executing, and optimising email marketing initiatives aligned with broader marketing strategies. It’s an exciting opportunity to grow your marketing skills while directly contributing to business success. Experience with Klaviyo is preferred.

Roles and Responsibilities

Email Campaign Execution:

• Support the development and implementation of email marketing campaigns, including newsletters, promotional sends, and automated workflows.
• Ensure content aligns with brand guidelines and campaign objectives.
• Schedule and deploy campaigns through email marketing platforms.

Performance Analysis and Optimisation:

• Monitor campaign metrics such as open rates, click-through rates, and conversions.
• Conduct A/B testing on subject lines, creative, and layout to improve engagement.
• Share insights and suggestions for ongoing performance improvements.

Content and Design Collaboration:

• Work with copywriters and designers to develop visually appealing, on-brand email content.
• Ensure templates follow deliverability and best practice guidelines.

List Management and Segmentation:

• Maintain and update subscriber lists, managing segmentation for targeted campaigns.
• Support initiatives to grow and retain email subscribers.

Reporting and Documentation:

• Assist in compiling campaign performance reports.
• Maintain documentation for processes and campaign activity.

Minimum Experience Required

• Proven experience supporting or executing email marketing campaigns in a marketing or digital team.
• Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Basic understanding of performance metrics, A/B testing, and optimisation techniques.
• Comfortable working with data, generating reports, and making data-driven recommendations.
• Strong collaboration and communication skills, with the ability to coordinate across teams.
• Detail-oriented, organised, and capable of managing multiple tasks simultaneously.
• Knowledge of email design, segmentation, and deliverability best practices is a plus.

What you’ll get in return

Competitive salary up to £32,000 depending on experience and level.

41 days leave a year, including 12 days of personal leave.

Full healthcare insurance for you and your children, including £500 for dental and £300 for optical costs.

Remote working with opportunities for team events, away days, and charity activities.

Clear progression paths, promotions, commissions, and bonuses for high performers.

What next?

We work with ADLIB to manage the recruitment process. Candidates approaching Hello Earth directly will be forwarded to ADLIB for consideration.

We value inclusion and diversity, creating an environment where all talents can thrive and be authentic.