Search Marketing Specialist

Match Digital; Greater London; Remote; GBP 30,000 - 50,000; Full time

Job summary

An innovative digital growth agency in the healthcare sector is seeking a Paid Media Executive to join their dynamic team. This role offers a unique opportunity to work on localised media campaigns across various platforms, including Google and Meta. As part of a rapidly growing startup, you'll benefit from a strong emphasis on employee development and work-life balance, including remote work options. Join a forward-thinking company where you can enhance your skills in paid media and make a significant impact on client growth strategies.

Qualifications

• Experience managing paid media accounts as an executive or associate.
• Knowledge of digital marketing channels, especially local campaigns.

Responsibilities

• Deliver localised paid media campaigns across multiple platforms.
• Manage paid media performance and ensure alignment with budgets.

Skills

Paid Media Management

Campaign Performance Analysis

Creative Strategy

Digital Marketing Channels

Education

Bachelor's Degree in Marketing or Related Field

Tools

GA4

Google Search Console

Google Tag Manager

Job description

We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.

Employee development is seen as core to their success – so this is a good chance to learn new skills and brush up on existing ones. Additionally, as a startup, they offer a great work-life balance, including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and acquire new skills.

The Paid Media Executive will play a key role in delivering localised media campaigns across paid search and paid social platforms.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay updated with new technology and opportunities to innovate in paid media.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and KPIs.
• Provide feedback on campaign performance, trends, and insights to the team.
• Lead campaign launches for new clients, promotions, and services, including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes to increase engagement and performance.
• Complete audits and execute key recommendations monthly and quarterly.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience managing paid media accounts as an executive or associate.
• Knowledge of GA4, Google Search Console, and Google Tag Manager.
• Experience with paid search and paid social channels.
• Understanding of creative strategy and landing page structures to improve campaign results.
• Exposure to digital marketing channels, especially local campaigns.

Match Digital specialises in connecting talented individuals with businesses in digital, tech, media, and marcomms industries.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Hospitals and Health Care, Health and Human Services, Retail Health, and Personal Care Products