Programme Manager - GTM

Siena Partnership; Greater London; On-site; GBP 87,000 - 106,000; Full time

Benefits offered by this job

15% bonus

Job summary

Siena Partnership in London is seeking a Programme Manager – Go-to-Market (GTM) to lead cross-functional programmes that support new product launches and commercial initiatives.

You will partner with Product, Commercial, Marketing and Analytics to bring structure, governance and accountability to end-to-end GTM processes, ensuring initiatives deliver measurable commercial outcomes.

Qualifications

• Proven programme management experience in B2B SaaS or information services environments.
• Experience delivering GTM programmes, product launches or complex commercial initiatives.
• Ability to manage cross-functional programmes and influence senior stakeholders.
• Strong governance, RAID management, budgeting, reporting and benefits tracking.
• Commercial awareness and ability to use data to support decisions.
• Proactive, structured approach with ability to introduce improvements and new processes.

Responsibilities

• Lead end-to-end GTM programmes from assessment through to launch and post-launch reviews.
• Coordinate Product, Commercial, Marketing and Analytics teams to align priorities, deliverables and timelines.
• Develop programme plans, manage budgets, milestones, risks, issues and dependencies with governance.
• Oversee launch readiness, approvals and key decision points with clear accountability across teams.
• Produce programme updates, performance reporting and recommendations for senior stakeholders.
• Drive business readiness, change management, benefits realisation and transition into BAU.
• Identify opportunities to leverage AI and automation to improve processes.

Skills

Programme management

GTM programmes

Cross-functional leadership

Governance & reporting

Data-driven decision making

Process improvement

Stakeholder influence

Tools

Jira

Monday.com

Smartsheet

MS Project

Salesforce

Job description

Salary: Up to £96,700 + 15% bonus + benefits

Type: Permanent

We're partnering with an established, international B2B data and information services business to recruit a Programme Manager – Go-to-Market (GTM).

This is a newly created, high-profile opportunity focused on leading complex, cross-functional programmes supporting new product launches and commercial initiatives.

Working closely with Product, Commercial, Marketing and Analytics teams, you'll be responsible for bringing structure, governance and accountability to the end-to-end GTM process, ensuring initiatives are delivered effectively and achieve their commercial objectives.

Key Responsibilities

• Lead end-to-end GTM programmes, from initial assessment and planning through to product launch and post-launch review.
• Coordinate Product, Commercial, Marketing and Analytics teams, aligning priorities, deliverables and timelines.
• Develop programme plans, manage budgets, milestones, risks, issues and dependencies, and establish effective governance.
• Oversee launch readiness, approval processes and key decision points, ensuring clear accountability across teams.
• Produce programme updates, performance reporting and recommendations for senior stakeholders.
• Drive business readiness, change management, benefits realisation and successful transition into BAU.
• Improve existing processes and ways of working, including opportunities to leverage AI and automation.

What We're Looking For

• Strong programme management experience, ideally within B2B SaaS, subscription, technology or information services environments.
• Experience delivering GTM programmes, product launches or complex commercial initiatives.
• Proven ability to manage cross-functional programmes and influence senior stakeholders.
• Strong programme governance, including RAID management, budgeting, reporting and benefits tracking.
• Commercial awareness and the ability to use data and performance insights to support decision-making.
• A proactive, structured approach, with the confidence to introduce improvements and establish processes in an evolving environment.
• Familiarity with programme management and CRM platforms such as Jira, Monday.com, Smartsheet, MS Project or Salesforce.

Experience within data, analytics, market intelligence or subscription-led businesses would be particularly relevant.

Exposure to AI-enabled tools and process automation would also be advantageous.

The Opportunity

This is an opportunity to take ownership of a highly visible programme, work closely with senior leadership and help shape how an international business brings products and commercial initiatives to market.

You'll have the opportunity to establish more effective governance, improve cross-functional collaboration and deliver meaningful operational and commercial improvements.