GTM Manager (12 months maternity cover)

The Access Group; Loughborough; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday

Matched pension scheme

Charity support day

Job summary

A leading software company in the UK is seeking a GTM Manager for a 12-month maternity cover within the People Division. The role involves leading product marketing initiatives, collaborating with various teams to plan successful product launches, and executing compelling marketing strategies to enhance customer engagement. Ideal candidates will have proven experience in software product marketing, particularly within B2B SaaS environments.

Qualifications

• Proven experience in software product marketing and GTM, preferably in B2B SaaS.
• Demonstrated success in launching products and executing GTM plans.
• Ability to manage multiple tactical projects with tight deadlines.

Responsibilities

• Lead strategic go-to-market planning and product launches.
• Coordinate product releases and manage operational readiness.
• Identify cross-sell opportunities to drive marketing initiatives.

Skills

Software product marketing

Go-to-market strategy

Project management

Lead generation

Job description

Overview

Join the Access family as a GTM Manager covering a 12‑month maternity role within the People Division. We’re looking for a passionate leader to drive key product and marketing initiatives that accelerate incremental revenue.

Responsibilities

• Lead strategic go‑to‑market planning, collaborating with Product Management, Propositions leads and Marketing to design the optimum launch approach for new products or core feature launches.
• Coordinate product launches and releases, managing cross‑functional operational readiness and delivering all sales enablement and marketing assets.
• Ensure the portfolio of existing and new products achieves divisional targets through innovative and well‑executed product marketing initiatives.
• Identify cross‑sell opportunities and secure support from the Product Marketing Director to execute appropriate marketing initiatives.
• Develop product propositions, positioning and messaging that create competitive advantage for customers and prospects.
• Deliver sales enablement assets, improving conversion rates and supporting the selling process for strategic products.
• Understand the buying process and buyer DNA, brief internal teams as part of the launch process.
• Execute lead generation campaigns and provide relevant content to marketing peers.
• Champion the voice of the customer and central product proposition in planning and execution forums.
• Orchestrate the optimum customer journey for each new product and refine the experience for existing core products.
• Serve as the market intelligence expert on buyers, competition and win‑against strategies, communicating insights to stakeholders.
• Develop customer success stories and collateral to increase customer happiness and support product cross‑sell and up‑sell.

Qualifications

• Proven experience in software product marketing and GTM, preferably in B2B SaaS.
• Demonstrated success in launching products and executing GTM plans.
• Experience creating compelling marketing and sales enablement materials.
• Track record of implementing successful product launch and lead generation campaigns across media and channels.
• Ability to manage multiple tactical projects with tight deadlines and support big strategic initiatives.
• Adaptable, flexible and thrive in an agile and dynamic environment with strong project management skills.

Benefits

Competitive salary, 25 days holiday (increasing with tenure) and a matched pension scheme. Choose from a range of benefits to suit your needs. Access gives back with one charity day allocated to support a cause that matters to you.

We are committed to creating a welcoming and inclusive environment where everyone can thrive. Equality for all is a core value, and we wholeheartedly believe in the transformative power of diversity.