Programmatic Senior Associate Director

GroupM; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking agency that is reshaping the advertising landscape through data-driven strategies. As the programmatic media lead, you'll guide a talented team in executing innovative media plans across diverse platforms. Your expertise in programmatic advertising will be crucial in optimizing campaigns and mentoring team members, while collaborating with local markets to elevate their digital strategies. This role offers a unique opportunity to impact the future of advertising in a dynamic and supportive environment where creativity and results go hand in hand. If you're passionate about digital media and eager to drive change, this position is perfect for you.

Benefits

Career Development Opportunities

Diverse and Inclusive Workplace

Flexible Working Hours

Health and Wellness Programs

Qualifications

• Experience in a digital media agency managing programmatic accounts.
• Advanced knowledge of programmatic tools and solutions.

Responsibilities

• Oversee programmatic accounts ensuring optimization and strategy.
• Consult with local teams to enhance digital maturity in programmatic.

Skills

Digital Media Experience

Programmatic Account Management

DV360

YouTube Advertising

Campaign Management

Cross-Channel Strategy

Mentorship Skills

AdTech Knowledge

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Campaign Manager

Google Analytics

Doubleclick Search

Job description

About EssenceMediacomX

EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

Visit www.essencemediacom.com for more information!

Job Purpose

Programmatic involves planning & flawlessly executing programmatically bought media plans, across display, video, and mobile and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

You will be the programmatic media lead for the team, providing strategic insight, consultancy to local markets to help them evolve programmatic best practice (incl. development of technology and leading supplier relationships), as well as oversee campaign executions managed centrally across multiple EMEA markets.

What we need from you

1. Effectively oversee your team’s programmatic accounts; ensuring ongoing and timely optimization is delivered by the team, and that they and yourself are constantly proactively looking for both tactical and strategic optimization opportunities.
2. Take full responsibility for all wider client or team programmatic deliverables, including the financial and commercial aspects of the programmatic accounts. Take responsibility for the bigger picture in terms of your clients’ accounts.
3. Work closely with the current Social / Cross-Channel Activation Director to deliver integrated channel strategy across central campaign activations, as well as support any programmatic-involved transformation projects across AdTech.
4. Consult and engage with local territories to drive digital maturity across Display & Programmatic.
5. Act as a mentor to individuals both inside and outside of your team, encouraging them to develop their full potential, and helping them develop their longer-term career plans.
6. Work with the Reservation Media, and Investment teams across GroupM local partner agencies, assisting with research into, onboarding of, and best practice development for emerging programmatic platforms.

A little bit about you…

Required

1. Experience in a digital media agency, or have commensurate experience in digital roles managing teams, and working with other Account Directors / Heads-of-Programmatic, and/or Marketing Directors / Marketing Managers on the client side.
2. Experience with planning and running large-scale programmatic accounts, preferably via DV360 (formally DBM) but also Amazon, Trade Desk, AppNexus, Avocet.
3. Advanced experience of YouTube (via Google Ads) is also required.
4. Adept at running campaigns across multiple countries / languages.
5. Advanced knowledge of in-market programmatic challenges for key EMEA, LATAM & APAC markets - UK, DE, AU, MX etc. Able to devise solutions and develop our programmatic practice in challenging environments.
6. Experience delivering integrated digital campaigns for large clients - Search, Display, Social, etc.

Desired

1. Extensive knowledge of Campaign Manager and the Google tech stack.
2. Google AdWords Certification (including Video Certification).
3. Experience with Doubleclick Search (plus certification).
4. Experience with Google Analytics (plus certification).
5. Experienced with programmatic tools and solutions to streamline workflows.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.

What you can expect from EMX

EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s complex marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.

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