Programmatic Media Trader & Performance Optimizer

Radancy; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Radancy in London is seeking an analytical PPC specialist to optimize and manage campaigns across Google Ads, Microsoft Ads and programmatic DSPs, turning data into action to meet client objectives for Fortune 500 brands.

You will create and refine keyword strategies, implement bidding, manage budgets, and work with cross-functional teams to communicate performance and insights. A strong Excel skillset and thoughtful, collaborative approach are essential.

Qualifications

• 2+ years of PPC experience, specifically Google Ads and Microsoft Ads. Google Ads Certification is a Plus.
• Comfortable executing campaigns, providing feedback and sharing recommendations to internal teams and clients.
• Experience managing large monthly budgets
• Experience with Programmatic DSPs highly desired
• Strong proficiency in Excel (pivot tables, vlookups).
• Possess strong quantitative and creative-thinking skills. Critical-thinking and problem-solving skills are also a must.
• Strong communication and teamwork skills.
• Highly organized, motivated and a self‑starter (you know what to do without guidance or instruction).
• High attention to detail, a strong sense of work ownership and high reliability to meet deadlines.

Responsibilities

• Own the optimization and management across PPC channels: Google Ads, Microsoft Ads, along with Programmatic DSPs (DV360, Trade desk) to scale and achieve/exceed KPI targets for clients.
• Create, categorize and refine keyword lists as well as strategies to create a comprehensive campaign that drives qualified visitors to client sites.
• Implement successful bidding strategies and effective keyword management.
• Manage campaigns to clients weekly and monthly budget and conversion goals
• Identify opportunities to grow and scale cross-channel marketing for clients.
• Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance.
• Develop and run experiments to improve account performance.
• Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics
• Work closely with cross-functional teams to communicate campaign strategy, progress and results.
• Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with account service teams.
• Present data on monthly and quarterly calls to client teams, reviewing metrics and optimizations.

Skills

PPC experience

Google Ads

Microsoft Ads

Programmatic DSPs

Excel

Analytical thinking

Strong communication

Self-starter

Tools

DV360

The Trade Desk

Job description

Radancy in London is seeking an analytical PPC specialist to optimize and manage campaigns across Google Ads, Microsoft Ads and programmatic DSPs, turning data into action to meet client objectives for Fortune 500 brands.

You will create and refine keyword strategies, implement bidding, manage budgets, and work with cross-functional teams to communicate performance and insights. A strong Excel skillset and thoughtful, collaborative approach are essential.