Programmatic Media Strategist

Radancy; England; On-site; GBP 32,000 - 52,000; Full time

Job summary

Radancy is seeking an analytical PPC specialist to optimize and manage campaigns across Google Ads, Microsoft Ads and programmatic DSPs. You will build keyword strategies, implement bidding changes, and monitor budgets to meet client KPIs.

You will analyze performance data, identify cross-channel opportunities, and run experiments to continuously improve ROI, CPA, and conversions. Strong Excel skills and clear communication are essential for cross-functional collaboration.

Qualifications

• 2+ years of PPC experience, specifically Google Ads and Microsoft Ads.
• Comfortable executing campaigns, providing feedback and sharing recommendations to internal teams and clients.
• Experience managing large monthly budgets.
• Experience with Programmatic DSPs highly desired.
• Strong proficiency in Excel (pivot tables, vlookups).
• Possess strong quantitative and creative-thinking skills. Critical-thinking and problem-solving skills are also a must.
• Strong communication and teamwork skills.
• Highly organized, motivated and a self-starter.

Responsibilities

• Own the optimization and management across PPC channels: Google Ads, Microsoft Ads, along with Programmatic DSPs (DV360, Trade Desk) to scale and achieve/exceed KPI targets for clients.
• Create, categorize and refine keyword lists as well as strategies to create a comprehensive campaign that drives qualified visitors to client sites.
• Implement successful bidding strategies and effective keyword management.
• Manage campaigns to clients weekly and monthly budget and conversion goals.
• Identify opportunities to grow and scale cross-channel marketing for clients.
• Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance.
• Develop and run experiments to improve account performance.
• Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics.
• Work closely with cross-functional teams to communicate campaign strategy, progress and results.
• Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis with account service teams.
• Present data on monthly and quarterly calls to client teams, reviewing metrics and optimizations.

Skills

PPC experience

Google Ads

Microsoft Ads

Data analysis

Teamwork

Communication

Problem-solving

Attention to detail

Self-starter

Tools

Excel (pivot tables)

Programmatic DSPs

Job description

Radancy is seeking an analytical PPC specialist to optimize and manage campaigns across Google Ads, Microsoft Ads and programmatic DSPs. You will build keyword strategies, implement bidding changes, and monitor budgets to meet client KPIs.

You will analyze performance data, identify cross-channel opportunities, and run experiments to continuously improve ROI, CPA, and conversions. Strong Excel skills and clear communication are essential for cross-functional collaboration.