Programmatic Strategist — RTB & Campaign Optimization

Captify®; Greater London; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Bupa HealthCare

Pension scheme with Verve/3%

Benefits platform £50/month

25 vacation days + 3 Wellness days

Job summary

Captify’s UK Trading/Activation team seeks a Programmatic Strategist to optimise search intelligence campaigns across video and display. You’ll gain extensive trading experience and a strong technical understanding of programmatic buying, RTB, and deals with SSPs.

Work with Sales, Client Strategy and Account Management, delivering performance and KPI-driven results for multiple formats including Video and Display.

Qualifications

• 1–2+ years of experience managing digital advertising campaigns.
• Strong organisational skills and ability to manage multiple deadlines.
• Experience with multiple platforms and data-driven optimisation.

Responsibilities

• Campaign QA and pacing checks.
• Optimize search intelligence display campaigns across formats.
• Set up programmatic & direct response campaigns via RTB platforms.
• Troubleshoot PMP delivery and provide optimisation suggestions.
• Provide inventory forecasts and data segments to the commercial team.
• Coordinate across Sales and Account Management to maximise revenue.

Skills

Digital advertising

Campaign management

Data analysis

Excel

Tools

Google Drive

Google Sheets

MS Excel

Slack

Salesforce

Job description

Captify’s UK Trading/Activation team seeks a Programmatic Strategist to optimise search intelligence campaigns across video and display. You’ll gain extensive trading experience and a strong technical understanding of programmatic buying, RTB, and deals with SSPs.

Work with Sales, Client Strategy and Account Management, delivering performance and KPI-driven results for multiple formats including Video and Display.