PPC Strategist: Data-Driven, Cross-Channel (Hybrid)

Impression Digital Limited; Nottingham; Hybrid; GBP 22,000 - 29,000; Full time

Job summary

Impression Digital Limited is seeking an ambitious Executive to join our Paid Media team. You will own campaign-level performance, turning raw data into compelling stories and proposing data-driven tactics across Google, Microsoft, and social platforms.

You’ll be supported by Strategists, deepen commercial awareness, and progress toward a dual-channel Strategist role within a hybrid work model that blends home and weekly office collaboration.

Qualifications

• Solid hands-on foundation in PPC and a desire to master the discipline.
• Ability to move from task execution to planning data-driven tactics and experiments.
• Strong data storytelling to translate analytics into actionable insights.
• Clear commercial awareness linking metrics to client goals.
• Proactive and collaborative mindset with a focus on team success.

Responsibilities

• Dig into the why behind the numbers across the media mix and propose new tactics.
• Set up rigorous experiments to improve performance on search engines and social platforms.
• Take ownership of campaign-level KPIs and track progress.
• Present insights clearly to the team and clients, informing strategic decisions.
• Analyse competitor activity and market trends to identify opportunities and threats.

Skills

PPC basics

Cross-channel execution

Data storytelling

Analytical thinking

Commercial awareness

Tools

Google Ads

Microsoft Ads

Google Analytics

Social platforms

Job description

Impression Digital Limited is seeking an ambitious Executive to join our Paid Media team. You will own campaign-level performance, turning raw data into compelling stories and proposing data-driven tactics across Google, Microsoft, and social platforms.

You’ll be supported by Strategists, deepen commercial awareness, and progress toward a dual-channel Strategist role within a hybrid work model that blends home and weekly office collaboration.