Product Marketing Manager

Smart Communications.; England; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading technology company is seeking a Product Marketing Manager to oversee their product marketing strategy, collaborate with various stakeholders, and drive the product's market positioning. The ideal candidate will possess significant expertise in product marketing, storytelling, and project management, and will thrive in a dynamic, innovative environment. This remote role requires occasional visits to London and offers a competitive salary and benefits package.

Benefits

Extensive health insurance

Life assurance

Subsidized gym membership

25 days' holiday allowance

An additional day off for your birthday

Qualifications

• 3+ years of experience in product or industry marketing with a technology-related organization.
• Experience marketing B2B software.
• Exceptional public-speaking skills.

Responsibilities

• Create and manage the product marketing strategy.
• Develop compelling content that reinforces product differentiators.
• Drive establishment of strategic marketing plans.

Skills

Storytelling

Project Management

Critical Thinking

Digital Marketing

Education

Bachelor’s Degree

Tools

Microsoft Office Suite

Job description

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The Product Marketing Manager position at Smart Communications is responsible for managing the product marketing strategy, supporting the product roadmap and feature definition, and driving the market packaging, positioning and messaging of the Smart Communications Product lines, creating value and measurable business benefits for customers and for Smart Communications.

The Product Marketing Manager has expertise in both marketing and product, allowing him/her to play a strategic yet hands-on and collaborative role that directly interacts with external and internal stakeholders including customers/prospects, analysts, marketing, sales and pre-sales, research and development, product management, customer success, and senior leadership.

The Product Marketing Manager is an outstanding listener, dynamic communicator, demonstrated leader, strong writer and executor and an effective negotiator skilled in working with peers to develop a team approach to collaboratively identify and document business challenges and then create solutions that deliver innovation, differentiation, and exceptional customer experiences.

This role is remote with the expectation of occasional visits to our London offices in Covent Garden.

About Smart Communications

Smart Communications is a leading technology company focused on helping businesses engage in more meaningful customer conversations. Its Conversation Cloud platform uniquely delivers personalized, omnichannel conversations across the entire customer experience, empowering companies to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently. Smart Communications is headquartered in the UK and serves more than 650 customers from offices located across North America, Europe, and Asia Pacific.

Smart Communications’ Conversation Cloud platform includes the enterprise-scale customer communications management (CCM) power of SmartCOMM, forms transformation capabilities made possible by SmartIQ and the trade documentation expertise of SmartDX. In 2021, the company acquired Assentis, a leading European software solutions provider specializing in customer communications management (CCM) with a focus on the financial services industry. To learn more, visit smartcommunications.com.

Key duties and responsibilities:

• Collaboratively create and manage the company-level product marketing strategy.
• Evaluate and establish program priorities in line with the business objectives.
• Develop compelling content and points of view that reinforce our product differentiators and angles for innovation, as well as our key integrations (and points-of-difference) with alliance partners. Deliverables to include website pages relating to each product and relevant use cases, packaged product sheets, videos, presentations, case studies, white papers, press releases, and sales enablement tools (templates, demos, demo assets, scripts, talking points).
• Lead planning around multi-year product roadmap, packaging and competitive positioning.
• Manage a continious delivery product release cycle along with milestone release strategies ensuring that internally and externally, we reinforce key points of difference to articulate growing value of solutions, underscore new features and capabilities, and grow adoption among existing customers via platform and product-level assets to support conversations.
• Drive establishment of strategic marketing plans for the product line.
• Drive focus around differentiation of our SaaS product offerings.
• Compile intelligence with respect to our products, our markets and our competition.
• Create and continuously manage a detailed SWOT analysis to be used to further define and develop our solutions and approach to product packaging.
• Evaluate current market share and continuously maintain competitor profiles and performance.
• Identify emerging market opportunities and emerging technology opportunities.
• Serve as an evangelist and public face to communicate product strategy, innovation and vision which is aligned to our long-term goals with customers, the press, market analysts, strategic partners, and other industry leaders.
• Contribute to the analyst strategy (as managed by the Analyst Engagement team) by articulating and enabling awareness of our products and its differentiators with this critical community via the development and delivery of materials for briefings, submissions, events, and content
• Some domestic / international travel <15%.

Must have skills/experience:

• 3+ years of experience in product or industry marketing with a technology-related organization.
• Experience with marketing and enabling B2B software
• An exceptional storyteller and able to convert complex technical information into value propositions that resonate with our target audiences.
• Exceptional and demonstrable writing, presentation and public-speaking skills
• Experience with Microsoft Office suite (Word, PowerPoint, Excel, Outlook) and familiarity with integrating technologies together to support marketing campaigns.
• Excellent project management, critical thinking, and organizational skills with the ability to work across a distributed, global company in order to meet obligations.
• Proficiency in digital and content marketing campaign design and buyer journeys; understanding of digital marketing ecosystem.
• A strong sense of ownership, leadership and a determination to succeed.
• Bachelor’s degree (required) or higher.
• Experience marketing enterprise software in regulated industries including Financial Services, Insurance, Healthcare, Government, Telco and Public Sector.
• Experience marketing or familiarity with Customer Communications Management, Forms Automation, Digital Communications or CPaaS solutions

We look for the following SMART values in everyone we hire at Smart Communications:

• Speak Openly - We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers.
• Make a Difference - We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines.
• Agile & Flexible - We are focused on evolving, improving and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way.
• Results-Focused - We get stuff done by being efficient, working at pace and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity.
• Teamwork - We are stronger and better together. We collaborate, trust and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together!

What’s the deal?

We will provide you with the tools, equipment and support to give you the best possible chance of success and over-achieving your goals. Salary will depend on your experience and will be highly competitive.

In addition to a friendly and fun working environment, we provide a range of other benefits, including extensive health insurance, income protection, life assurance, subsidized gym membership, leisure travel insurance, pension contribution and 25 days’ holiday allowance plus an additional day off for your birthday!

This role is remote with .

So, if we interest you, please let us know by applying for this position and tell us all about yourself.

Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.

To learn more about Smart Communications visit:

https://www.smartcommunications.com/

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management

• Industries

  Software Development

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