Product Marketing Manager, Gaming, EUI

TikTok; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager to spearhead the go-to-market strategy for Gaming clients across Europe and Israel. This role requires extensive experience in digital performance marketing, particularly within the gaming sector, and involves cross-functional collaboration to drive product adoption. The successful candidate will possess strong analytical and communication skills, along with a commercial mindset to thrive in a fast-paced, innovative environment.

Qualifications

• 5+ years of experience in media and product marketing, with a focus on Gaming.
• Strong knowledge of mobile marketing trends and app measurement solutions.
• Excellent communication, presentation, and analytical skills.

Responsibilities

• Own go-to-market strategy for Gaming clients.
• Partner with sales to understand customer needs and increase product adoption.
• Develop sales education strategy in collaboration with subject matter experts.

Skills

Digital performance marketing

Media sales

Gaming industry knowledge

Analytical skills

Communication skills

Job description

Responsibilities
As a Product Marketing Manager, you will lead go-to-market for advertising solutions for Gaming clients in Europe & Israel. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role. This is a full-time position based in London.

Responsibilities:

- Own TikTok's Advertising Solutions GTM strategy for Gaming clients and grow adoption in Europe and Israel
- Become the in-market product expert by partnering closely with sales team and their biggest clients to deeply understand customer pain points, product needs and business requirements
- Ensure a market- and client-first approach by working closely with our biggest advertisers and help increase product adoptions, identify blockers and growth opportunities
- Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions
- Collaborate with XFN teams on product GTM and adoption strategies which would include narratives, solutions packages, best practices and product recommendations
- Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge

Qualifications
Minimum Qualifications:

- Extensive experience working within media in product marketing (5+ years of experience, with a strong focus on Gaming & Apps Verticals)
- Expertise in media sales, Gaming and performance marketing (specifically paid social media)
- Strong knowledge of trends in the mobile marketing industry particularly in Mobile Gaming and App Services, XP and Cross Platform segments
- Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P app ads attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
- Strong knowledge of the media ecosystem
- Excellent communication, presentation and analytical skills
- Customer service orientation and experience working in a client facing capacity
- A commercial mindset with a history of delivering against stretching performance goals
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

Preferred Qualifications:

- Gaming experience with a technology company, media agency, consulting firm preferred

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Entertainment Providers

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