Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)

AirAdvisor; United Kingdom; Remote; GBP 38,000 - 45,000; Full time

Job summary

AirAdvisor is seeking a Performance Marketing Manager to lead their digital marketing efforts. This role focuses on managing Google Ads, Bing Ads, and social media campaigns to drive customer acquisition and revenue growth. The ideal candidate will have a strong background in performance marketing and a data-driven mindset, ready to innovate and make an impact in a fast-growing startup environment.

Benefits

Remote-first culture

Paid Time Off & Public Holidays

Annual pay review

Professional Growth Opportunities

Supportive Team Culture

Qualifications

• Strong experience in performance marketing, growth roles, or digital consumer brands.
• Proven ability to manage paid acquisition campaigns and budgets.
• Fluency in English.

Responsibilities

• Develop and execute performance marketing strategies to drive customer acquisition.
• Manage and optimize Google Ads, Bing Ads, and paid social media campaigns.
• Track and analyze campaign performance using tools like Google Analytics.

Skills

Performance marketing

Google Ads

Bing Ads

Social Media Ads

Data-driven mindset

A/B testing

Competitor analysis

Content development

Communication skills

Tools

Google Analytics

Job description

Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)

Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)

Direct message the job poster from AirAdvisor

️ Join AirAdvisor – Innovate, Lead, and Make an Impact and work remotely from anywhere in the world️

*In your CV please focus on results that you have achieved thanks to campaigns managed by you, ideally in absolute numbers or percentages (revenue increase, no. of new customers, decreased CPA/CAC, ROAS etc.).*

About Us

️At AirAdvisor, we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. Whether it’s a delay, cancellation, missed connection, or an airline-related issue like overbooking. We have successfully processed over 450,000 claims, earning a 4.6-star rating from 22,000+ reviews. Currently operating in 20 languages (with 10 more forthcoming this year), AirAdvisor is an ambitious and fast-growing startup with a clear vision for international expansion and we plan to reach 1 million claims by the end of 2026.️

We are seeking a highly skilled and data-driven Performance Marketing Manager / PPC Expert to lead our digital marketing efforts. The primary focus will be on managing and optimizing Google Ads, Bing Ads, and Social Media Ads, with secondary responsibilities in Affiliate Marketing. The ideal candidate will have a proven track record in driving customer acquisition, retention, and revenue growth through performance marketing strategies.

What You Bring:

• Strong experience in performance marketing, growth roles, or digital consumer brands
• Expertise in Google Ads, Bing Ads, and Social Media Ads
• Strong knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Experience in A/B testing, multivariate experiments, and campaign optimization
• Proven ability to manage paid acquisition campaigns and budgets
• Data-driven mindset with a focus on growth, ROAS, and ROI
• Strong understanding of competitor analysis, localization, and content development best practices
• Ability to not only design performance marketing solutions but also execute them successfully
• Ability to transform complex ideas into clear and compelling narrative
• Strategic thinker with logical and data-driven approaches to work and business
• Fluency in English

In your CV please focus on results that you have achieved thanks to campaigns managed by you, ideally in absolute numbers or percentages (revenue increase, no. of new customers, decreased CPA/CAC, ROAS etc.).

What You Will Do:

• Develop and execute performance marketing strategies to drive customer acquisition retention, and revenue growth
• Manage and optimize Google Ads, Bing Ads, and paid social media campaigns (Facebook, Instagram, LinkedIn, TikTok)
• Oversee display, programmatic advertising, and retargeting strategies
• Manage affiliate marketing channels and partnerships
• Optimize email marketing and retargeting campaigns to enhance customer journeys
• Conduct customer segmentation, competitor analysis, and localization for targeted campaigns
• Track and analyze campaign performance using tools like Google Analytics
• Use data insights to optimize campaigns, reallocate budgets, and refine creatives
• Conduct A/B and multivariate testing to improve ad performance and conversion rates
• Collaborate with creative and cross-functional teams to develop high-performing campaigns
• Evaluate and implement marketing tools and automation for efficiency and scalability
• Stay updated on industry trends and experiment with new channels and tactics
• Present performance reports to leadership, highlighting wins and opportunities
• Directly cooperate with the CEO
• Self-aware, honest, and able to take responsibility for mistakes while driving continuous improvement.
• Result-oriented, with a proven ability to deliver fast and make a significant impact on product growth.
• A results-driven approach, demonstrating initiative and the ability to manage multiple projects simultaneously.
• Exceptional problem-solving skills and creative thinking abilities.
• Independence: Ability to act as a universal player, capable of working independently without constant supervision.
• Speed: Result-oriented, with a focus on delivering fast and making an immediate impact.
• Devotion: Eager to make a significant impact on the product, with a willingness to go above and beyond to achieve his goals.
• Excellent communication skills, with the ability to articulate complex ideas clearly and concisely.

Why You’ll Love Working With Us:

• Remote-first culture with flexible start and end times. You can relocate to another country if you wish
• Paid Time Off & Public Holidays – becasue work-life balance matters.
• Annual pay review and performance-based bonuses
• Professional Growth Opportunities – Work on global expansion, new market entry, and product scaling.
• Dynamic work and a chance to learn how to utilize your skills in an absolutely new way
• Supportive Team Culture – Work with smart, passionate, and friendly colleagues who value collaboration
• International Team - our colleagues are located in Ukraine, Poland, Spain, Greece, Dubai, France, Portugal, Romania, Armenia, and Canada.

Job Type: Full-time, indefinite and exclusive service agreement.

If you're ready to take on a high-impact role in a fast-growing company, apply now and let's redefine air travel compensation together!

️ Join us and bring InsurTech & TravelTech innovation to the next level!️

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Legal Services and Travel Arrangements

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