Product Marketing Manager

LiveU; City Of London; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading broadcasting solutions provider is seeking an experienced Product Marketing Manager to lead market positioning and equip sales teams with effective tools. This remote position requires 35 years of experience, strategic storytelling abilities, and a focus on B2B SaaS or media-tech. The candidate will develop sales enablement tools, collaborate on product launches, and engage directly with customers.

Qualifications

• 35 years of experience in Product Marketing, Sales Enablement or related roles.
• Strong communication skills to simplify complexity.
• Experience with B2B SaaS or broadcast/media-tech.

Responsibilities

• Support development of messaging frameworks tailored to key verticals.
• Develop enablement tools to support sales teams.
• Partner with Product Management on product and feature launches.
• Collaborate to create case studies and testimonials.
• Measure impact of enablement programs for Sales leadership.

Skills

Strategic storytelling

Sales collateral creation

Cross-functional collaboration

Customer empathy

Technical solutions translation

Market research using AI tools

Job description

About the Role

LiveU is seeking a Product Marketing Manager (PMM) with 35 years of experience to join our global team. This role is ideal for a storyteller and strategist to lead LiveUs positioning in the market and equip our sales teams and partners with the tools they need to win.

As a Product Marketing Manager you will play a significant role within the wider Product team working across Product Sales and Marketing to balance hands‑on enablement execution with opportunities to influence strategic positioning and go‑to‑market planning.

Location: London UK

Why You'll Love This Role

• You'll be both hands‑on and strategic shaping LiveUs market story while building the sales tools that directly drive impact.
• You'll have the opportunity to influence positioning and GTM strategy working closely with Product Marketing and Sales leadership.
• You'll be the storyteller who translates technical capabilities across SaaS hardware and services into narratives that resonate with broadcasters, sports leagues, government agencies and digital‑first media.
• You'll see your work in action from high‑visibility launches to critical sales cycles with a direct line of sight to revenue impact.

What You'll Do

1. Positioning & Messaging

• Support the development of value propositions and messaging frameworks tailored to key verticals and buyer personas.
• Translate technical product features into compelling customer‑centric narratives.
• Create competitive insights and battlecards to differentiate LiveU in the market.

2. Sales Enablement

• Develop enablement tools such as demo platforms and stories to illustrate product value discovery questions and objection‑handling guides to support sales teams. Build and maintain playbooks, decks, one‑pagers, FAQs and ROI calculators.
• Deliver enablement training for sales and partners ensuring readiness. Track adoption and effectiveness of enablement content.

3. Go‑to‑Market (GTM) & Launches

• Partner with Product Management and other stakeholders on product and feature launches.
• Prepare GTM assets including launch decks, messaging briefs and customer‑facing materials.
• Act as an internal and external evangelist representing LiveU in webinars, tradeshows and events and partner sessions.

4. Customer Stories & Insights

• Collaborate with Sales and Marketing to create case studies, testimonials and solution briefs.
• Gather market and customer insights to refine positioning and GTM approaches.
• You will engage with customers directly discuss our solutions and demonstrate them in customer meetings and tradeshows.
• Use AI‑powered research tools to accelerate insights and competitive intelligence.

5. Continuous Improvement

• Measure the impact of enablement programs and share insights with Sales leadership.
• Optimize content and training based on usage data and field feedback.
• Leverage AI‑driven analytics to improve enablement programs and scale impact.

Requirements

• 35 years of experience in Product Marketing, Sales Enablement or related roles in B2B SaaS or broadcast / media‑tech.
• A strategic storyteller with strong communication skills and the ability to simplify complexity.
• Proven experience creating sales collateral, enablement programs and GTM content.
• Cross‑functional collaborator who thrives working with Sales, Product and Marketing teams.
• Deep customer empathy with the ability to understand buyer challenges and craft narratives that connect technology to business outcomes.
• Strong ability to translate technical solutions into business value for both technical and non‑technical audiences.
• Comfortable leveraging AI tools to support market research, content creation, competitive analysis and sales enablement.

Employment Type

Remote

Experience: years

Vacancy: 1