Product Content Writer

JR United Kingdom; Woking; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading B2B services provider is seeking a skilled Content Writer to enhance their product marketing efforts. This pivotal role involves crafting compelling content, developing sales tools, and ensuring effective communication across various platforms to support successful market launches.

Qualifications

• Proven experience in crafting impactful content.
• Ability to develop sales tools and collateral.
• Strong knowledge of market trends and audience segmentation.

Responsibilities

• Craft benefit-led content to communicate product value.
• Collaborate with Sales and Marketing teams for aligned messaging.
• Edit existing content for consistency and effectiveness.

Skills

Content Creation

Market Research

Editing

Collaboration

Communication

Job description

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Contract: 3-4 months with the possibility of being made permanent

We are looking for a skilled Content Writer to join a large B2B services provider based in Chester. In this position, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and vividly articulates our client’s product offerings. Joining the product marketing team, you will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

1. Craft clear, benefit-led content that effectively communicates product value and differentiation.
2. Create compelling launch collateral aligned with product positioning and go-to-market strategies.
3. Stay informed on market trends to produce fresh, relevant content for target audiences.
4. Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
5. Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
6. Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
7. Tailor messaging for partners across various industries and audiences.
8. Maintain consistent tone and messaging across all content and formats.
9. Edit and improve existing content; support proofreading for grammar and tone.
10. Assist with internal communications and broader business content tasks as needed.

We encourage candidates who may not meet every qualification to apply, as we value diversity and inclusion. If you’re excited about this role but your experience doesn’t align perfectly with every qualification, you may still be the right fit. We are happy to discuss any reasonable adjustments you may require.