Product Content Writer

JR United Kingdom; Hounslow; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading B2B services provider is looking for a skilled Product Content Writer to join their team in Chester. In this hybrid role, you will craft impactful content to enhance marketing initiatives and support sales efforts, contributing to successful product launches through various content formats.

Qualifications

• Proficiency in creating impactful content for marketing.
• Experience in developing sales tools and collateral.
• Ability to edit and craft messaging for diverse audiences.

Responsibilities

• Develop clear, benefit-led content communicating product value.
• Create compelling launch collateral for marketing strategies.
• Collaborate with Sales and Product Marketing to address buyer needs.

Skills

Writing Skills

Content Strategy

Communication

Market Research

Job description

Product Content Writer

Location: Chester (hybrid)

Contract: 3-4 months with the possibility of being made permanent

We are seeking a skilled Content Writer to join a large B2B services provider based in Chester. In this role, you will craft impactful content to support sales efforts, enhance multi-channel marketing initiatives, and clearly articulate our client’s product offerings. As part of the product marketing team, you will lead the implementation of the product content strategy, ensuring support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

• Develop clear, benefit-led content that effectively communicates product value and differentiation.
• Create compelling launch collateral aligned with product positioning and go-to-market strategies.
• Stay informed on market trends to produce relevant content for target audiences.
• Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
• Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
• Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
• Tailor messaging for partners across various industries and audiences.
• Maintain consistent tone and messaging across all content and formats.
• Edit and improve existing content; support proofreading for grammar and tone.
• Assist with internal communications and broader business content tasks as needed.

We encourage candidates who may not meet every qualification to apply, as we value diversity and inclusivity. We are happy to discuss any reasonable adjustments required for applicants.