Product Content Writer

JR United Kingdom; Watford; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading B2B services provider seeks a Product Content Writer for a pivotal role in crafting impactful content and supporting sales initiatives. Based in Chester with potential for hybrid work, this position involves collaboration with various teams to produce marketing materials that drive product value and engagement. Ideal candidates are skilled at writing and editing, with a strong grasp of content strategy and market trends.

Qualifications

• Strong writing skills with an emphasis on clear communication of product value.
• Experience in B2B content or marketing is beneficial.
• Familiarity with market trends and ability to adapt content strategy.

Responsibilities

• Craft clear, benefit-led content for product launches and marketing.
• Collaborate with sales and product marketing to align messaging.
• Edit and improve existing content for clarity and tone.

Skills

Content Writing

Collaboration

Content Strategy

Editing

Job description

Product Content Writer, Watford, Hertfordshire

Client: We Are Adam

Location: Watford, Hertfordshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 1

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

Product Content Writer

Location: Chester (hybrid)

Contract: 3-4 months with the possibility of being made permanent

We are looking for a skilled Content Writer to join a large B2B services provider based in Chester. In this position, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and vividly articulates our client’s product offerings. Joining the product marketing team, you will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

• Craft clear, benefit-led content that effectively communicates product value and differentiation.
• Create compelling launch collateral aligned with product positioning and go-to-market strategies.
• Stay informed on market trends to produce fresh, relevant content for target audiences.
• Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
• Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
• Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
• Tailor messaging for partners across various industries and audiences.
• Maintain consistent tone and messaging across all content and formats.
• Edit and improve existing content; support proofreading for grammar and tone.
• Assist with internal communications and broader business content tasks as needed.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.