Product Content Writer

JR United Kingdom; Luton; Hybrid; GBP 25,000 - 45,000; Full time

Job summary

A leading B2B services provider in Chester seeks a Product Content Writer for a hybrid role lasting 3-4 months with potential for permanence. The successful candidate will craft engaging content that supports sales efforts and enhances the marketing strategy. This role includes creating product-related materials, collaborating closely with teams, and ensuring consistency in messaging across all formats.

Qualifications

• Skilled Content Writer with experience in B2B environments.
• Ability to create impactful sales and marketing content.
• Familiarity with market trends and consumer needs.

Responsibilities

• Create clear, benefit-led content effectively communicating product value.
• Develop launch collateral aligned with product positioning.
• Collaborate with sales and marketing teams to address messaging gaps.

Skills

Content creation

Market research

Editing

Collaboration

Job description

Product Content Writer

Location: Chester (hybrid)

Contract: 3-4 months with the possibility of being made permanent

We are seeking a skilled Content Writer to join a large B2B services provider based in Chester. In this role, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and clearly articulates our client’s product offerings. As part of the product marketing team, you will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

• Create clear, benefit-led content that effectively communicates product value and differentiation.
• Develop compelling launch collateral aligned with product positioning and go-to-market strategies.
• Stay informed on market trends to produce relevant content for target audiences.
• Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
• Collaborate with Sales and Product Marketing teams to address buyer needs, objections, and messaging gaps.
• Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
• Tailor messaging for partners across various industries and audiences.
• Maintain consistent tone and messaging across all content and formats.
• Edit and improve existing content; support proofreading for grammar and tone.
• Assist with internal communications and broader business content tasks as needed.

We encourage applicants who may not meet every qualification to apply, as we value diversity and inclusion. We are happy to discuss any reasonable adjustments required to support your application.