Product Content Writer

JR United Kingdom; Reading; On-site; GBP 25,000 - 45,000; Full time

Job summary

A leading B2B services provider is seeking a skilled Content Writer to enhance their product marketing efforts. This role involves creating impactful content that supports sales initiatives and articulates product offerings. You'll work closely with the product marketing team and contribute to the strategy ensuring successful market launches through various collateral.

Qualifications

• Proven experience in crafting compelling content.
• Understanding of B2B marketing strategies.
• Ability to edit for tone and grammar.

Responsibilities

• Craft clear, benefit-led content aligned with product positioning.
• Develop sales tools such as battle cards and one-pagers.
• Collaborate with Sales and Product Marketing teams.

Skills

Content Creation

Editing

Market Analysis

Job description

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Contract: 3-4 months with the possibility of being made permanent

We are looking for a skilled Content Writer to join a large B2B services provider based in Chester. In this position, you will craft impactful content that supports sales efforts, enhances multi-channel marketing initiatives, and vividly articulates our client’s product offerings. Joining the product marketing team, you will lead the implementation of the product content strategy, ensuring comprehensive support for successful market launches through sales pitch decks, playbooks, product sheets, and web content.

Key Responsibilities:

• Craft clear, benefit-led content that effectively communicates product value and differentiation.
• Create compelling launch collateral aligned with product positioning and go-to-market strategies.
• Stay informed on market trends to produce fresh, relevant content for target audiences.
• Develop sales tools such as battle cards, one-pagers, email templates, scripts, and case studies.
• Collaborate with Sales and Product Marketing to address buyer needs, objections, and messaging gaps.
• Produce branded assets, playbooks, training materials, and solution briefs to support partner channels.
• Tailor messaging for partners across various industries and audiences.
• Maintain consistent tone and messaging across all content and formats.
• Edit and improve existing content; support proofreading for grammar and tone.
• Assist with internal communications and broader business content tasks as needed.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.