Product & Brand Marketing Manager

JR United Kingdom; York; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic healthcare/lifestyle start-up seeks a product & brand marketing manager to guide their transition from pre-commercial to launch. The role involves driving marketing strategies across digital platforms while ensuring brand consistency and effective community engagement. Candidates should have a strong background in FMCG or wellness marketing and relevant project management skills.

Qualifications

• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience with end-to-end physical product launches.
• Proven lifecycle/email automation build & CRO testing skills.

Responsibilities

• Lead launch strategy and performance across Shopify and UX optimization.
• Manage paid media campaigns on Meta, TikTok, and Google.
• Conduct pre/post-launch surveys for actionable insights.

Skills

Analytical skills

Creativity

Project management

Communication

Education

Bachelor’s degree in business or marketing

Tools

Shopify

CRM

Meta Ads Manager

Job description

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Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
• Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
• Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.

2. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Ensure brand consistency across all channels (tone, visuals, guidelines).

3. Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Run A/B tests to optimise subject lines, offers, and onsite conversions.

4. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify and execute brand-aligned co-marketing partnerships.

5. Insights & Analytics

• Conduct pre/post-launch surveys and translate insights into actionable strategies.
• Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.

6. Retail & Compliance Support

• Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
• Ensure marketing materials are compliant with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree minimum 2:1 in business or marketing
• 3–5 yrs in FMCG, wellness or DTC start-up marketing
• End‑to‑end physical product launch ownership – Experiential event planning & execution
• Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
• Entrepreneurial spirit, ability to work independently
• Proven lifecycle/email automation build & CRO testing
• Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
• Agile/Scrum or Gantt project‑management tools