Product & Brand Marketing Manager

jobs.sportstechgroup.org- JobBoard; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

A dynamic start-up healthcare company is seeking a product & brand marketing manager to lead its market launch. This role involves developing innovative marketing strategies, ensuring brand consistency, and driving customer engagement through data analytics and performance metrics. Ideal candidates will have a strong background in DTC marketing and product launches, alongside a data-driven approach to decision making.

Qualifications

• Minimum 2:1 Bachelor's degree required.
• 3-5 years in FMCG, wellness, or DTC start-up marketing.
• Proficient in Shopify and data analysis.

Responsibilities

• Lead launch strategy and performance across digital platforms.
• Oversee creative production and ensure brand consistency.
• Build automated email and SMS flows for marketing.

Skills

Shopify

CRM

Data-driven mindset

Analytical skills

Agile/Scrum

Education

Bachelor's degree in business or marketing

Tools

Meta Ads Manager

TikTok Ads

Job description

Red4Bedis a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
• Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
• Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.

2. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Ensure brand consistency across all channels (tone, visuals, guidelines).

3. Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Run A/B tests to optimise subject lines, offers, and onsite conversions.

4. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify and execute brand-aligned co-marketing partnerships.

5. Insights & Analytics

• Conduct pre/post-launch surveys and translate insights into actionable strategies.
• Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.

6. Retail & Compliance Support

• Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
• Ensure marketing materials are compliant with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree minimum 2:1 in business or marketing
• 3–5 yrs in FMCG, wellness or DTC start-up marketing
• End‑to‑end physical product launch ownership – Experiential event planning & execution
• Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
• Entrepreneurial spirit, ability to work independently
• Proven lifecycle/email automation build & CRO testing
• Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
• Agile/Scrum or Gantt project‑management tools