Product & Brand Marketing Manager

JR United Kingdom; Sheffield; On-site; GBP 35,000 - 55,000; Full time

Job summary

A dynamic start-up in the healthcare and lifestyle sector is seeking a Product & Brand Marketing Manager in Sheffield. This pivotal role involves leading the go-to-market strategy for new products, developing creative marketing campaigns, and managing community engagement. Candidates should have a strong background in DTC marketing, creativity, and analytical skills.

Qualifications

• Minimum 2:1 degree required.
• 3-5 years of experience in FMCG or DTC start-up marketing.
• Experience with physical product launch and event planning.

Responsibilities

• Lead launch strategy and manage paid media campaigns.
• Oversee creative production and brand consistency.
• Build automated email and SMS flows for marketing.

Skills

Analytical skills

Entrepreneurial spirit

Data-driven decision-making

Lifecycle/email automation

Education

Bachelor’s degree in business or marketing

Tools

Shopify

CRM

Meta Ads

TikTok Ads

Job description

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Product & Brand Marketing Manager, Sheffield, South Yorkshire

Location: Sheffield, South Yorkshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently moving from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this process. The role involves translating our Sage × Creator brand blueprint into creative, performance-driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth
   • Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
   • Manage paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS targets.
   • Coordinate tools for 3PL and customer service for smooth fulfilment.
2. Brand & Content Development
   • Oversee creative production including packaging, photography, video, and UGC.
   • Maintain brand consistency across all channels.
3. Lifecycle & Retention Marketing
   • Build automated email and SMS flows (welcome, post-purchase, win-back).
   • Conduct A/B tests to optimise subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
   • Manage influencer outreach, seeding campaigns, and usage rights.
   • Moderate and grow online communities (e.g., Facebook/Slack).
   • Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
   • Conduct surveys and translate insights into strategies.
   • Track marketing performance metrics and report regularly.
6. Retail & Compliance Support
   • Prepare trade marketing materials for retail buyers.
   • Ensure materials comply with UK/EU regulations.

Experience & Skills Profile

• Bachelor’s degree in business or marketing (minimum 2:1).
• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience with physical product launch, event planning, and execution.
• Proficiency in Shopify, CRM, Meta Ads, TikTok Ads, and Spark partnerships.
• Entrepreneurial spirit and ability to work independently.
• Proven experience in lifecycle/email automation and CRO testing.
• Strong analytical skills and data-driven decision-making.
• Familiarity with Agile/Scrum or Gantt project management tools.