Product & Brand Marketing Manager

JR United Kingdom; Wakefield; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic start-up in Wakefield is seeking an experienced Product & Brand Marketing Manager. You will lead innovative marketing strategies and campaigns to elevate brand awareness and drive DTC growth, managing all aspects from launch execution to influencer engagement, while ensuring brand consistency and compliance. Ideal candidates will possess a strong background in FMCG or wellness marketing and demonstrate analytical thinking to drive data-informed decisions.

Qualifications

• Minimum 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience with physical product launches and events.
• Strong analytical skills required.

Responsibilities

• Lead launch strategy and performance across various platforms.
• Manage paid media campaigns effectively.
• Build automated email and SMS flows.

Skills

Analytical skills

Data-driven decision making

Entrepreneurial spirit

Experience with lifecycle/email automation

Proficiency in Shopify

Experience with physical product launches

Education

Bachelor’s degree in business or marketing

Tools

Shopify

Meta Ads

TikTok Ads

CRM

Agile/Scrum

Job description

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Product & Brand Marketing Manager, Wakefield

Location: Wakefield, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are moving from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this phase. The role involves translating our brand blueprint into creative, performance-driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth
   • Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
   • Manage paid media campaigns on Meta, TikTok, and Google to achieve CAC and ROAS targets.
   • Integrate tools for 3PL and customer service for smooth fulfillment and support.
2. Brand & Content Development
   • Oversee creative production including packaging, photography, video, and UGC.
   • Maintain brand consistency across all channels.
3. Lifecycle & Retention Marketing
   • Build automated email and SMS flows (welcome, post-purchase, win-back).
   • Conduct A/B testing to optimize subject lines, offers, and conversions.
4. Influencer & Community Engagement
   • Manage influencer outreach, campaigns, and usage rights.
   • Moderate and grow online communities (e.g., Facebook, Slack).
   • Identify and execute co-marketing partnerships.
5. Insights & Analytics
   • Conduct surveys and translate insights into strategies.
   • Track performance metrics and provide reports.
6. Retail & Compliance Support
   • Prepare trade marketing materials for retail.
   • Ensure compliance with UK/EU regulations.

Experience & Skills Profile

• Bachelor’s degree in business or marketing (minimum 2:1)
• 3–5 years in FMCG, wellness, or DTC start-up marketing
• Experience with physical product launches and experiential events
• Proficiency in Shopify, CRM, Meta Ads, TikTok Ads, Spark
• Entrepreneurial spirit and independent work ability
• Experience with lifecycle/email automation and CRO testing
• Strong analytical skills and data-driven decision making
• Familiarity with Agile/Scrum or Gantt project management tools