Product & Brand Marketing Manager

JR United Kingdom; Leeds; On-site; GBP 35,000 - 50,000; Full time

Job summary

A dynamic healthcare startup is seeking a Product & Brand Marketing Manager to lead its market launch. The role involves developing innovative marketing strategies across multiple channels, managing campaigns, and ensuring brand consistency, aimed at revolutionizing the sleep market in a competitive environment.

Qualifications

• 3-5 years in FMCG, wellness or DTC start-up marketing.
• End-to-end product launch experience.
• Proven experience in lifecycle/email automation.

Responsibilities

• Lead launch strategy and performance across platforms.
• Manage paid media campaigns to meet targets.
• Oversee creative production and brand consistency.

Skills

Analytical skills

Campaign management

Email marketing automation

Data interpretation

Entrepreneurial spirit

Education

Bachelor’s degree in business or marketing

Tools

Shopify

Meta Ads Manager

TikTok Ads

Job description

Social network you want to login/join with:

Product & Brand Marketing Manager, Leeds, West Yorkshire

Client:

Location:

Leeds, West Yorkshire, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns, and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
• Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
• Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.

Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Ensure brand consistency across all channels (tone, visuals, guidelines).

Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Run A/B tests to optimise subject lines, offers, and onsite conversions.

Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify and execute brand-aligned co-marketing partnerships.

Insights & Analytics

• Conduct pre/post-launch surveys and translate insights into actionable strategies.
• Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.

Retail & Compliance Support

• Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
• Ensure marketing materials are compliant with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree minimum 2:1 in business or marketing
• 3–5 yrs in FMCG, wellness or DTC start-up marketing
• End‑to‑end physical product launch ownership – Experiential event planning & execution
• Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, Spark partnerships
• Entrepreneurial spirit, ability to work independently
• Proven experience in lifecycle/email automation build & CRO testing
• Data‑driven mindset, strong analytical skills, and ability to interpret data to drive decision making
• Experience with Agile/Scrum or Gantt project‑management tools