Product & Brand Marketing Manager

JR United Kingdom; Doncaster; On-site; GBP 35,000 - 50,000; Full time

Job summary

A dynamic and innovative start-up in the healthcare and lifestyle sector is seeking a Product & Brand Marketing Manager to spearhead marketing efforts during their transition from pre-commercial stage to full launch. The successful candidate will lead creative and strategic initiatives across digital channels, leveraging their experience in product launches and data analytics to drive growth and engagement.

Qualifications

• Minimum 2:1 degree in business or marketing.
• 3-5 years experience in FMCG, wellness or DTC start-up marketing.
• Ownership of end-to-end product launches.

Responsibilities

• Lead launch strategy and performance across platforms.
• Oversee creative production and ensure brand consistency.
• Build automated marketing flows and run A/B tests.

Skills

Analytical skills

Project management

Entrepreneurial spirit

CRM proficiency

Email automation

Data-driven decision making

Education

Bachelor’s degree in business or marketing

Tools

Shopify

Meta Ads Manager

Agile/Scrum

Job description

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Product & Brand Marketing Manager, doncaster

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Client:

Location:

doncaster, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
• Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
• Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.

2. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Ensure brand consistency across all channels (tone, visuals, guidelines).

3. Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Run A/B tests to optimise subject lines, offers, and onsite conversions.

4. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify and execute brand-aligned co-marketing partnerships.

5. Insights & Analytics

• Conduct pre/post-launch surveys and translate insights into actionable strategies.
• Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.

6. Retail & Compliance Support

• Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
• Ensure marketing materials are compliant with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree minimum 2:1 in business or marketing
• 3–5 yrs in FMCG, wellness or DTC start-up marketing
• End‑to‑end physical product launch ownership – Experiential event planning & execution
• Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
• Entrepreneurial spirit, ability to work independently
• Proven lifecycle/email automation build & CRO testing
• Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
• Agile/Scrum or Gantt project‑management tools