Product & Brand Marketing Manager

JR United Kingdom; Bolton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic start-up is seeking a Product & Brand Marketing Manager to revolutionize the sleep market. This role involves leading launch strategies, managing marketing campaigns, and ensuring compliance with UK/EU regulations. Candidates should possess a strong background in DTC marketing with an entrepreneurial mindset. This position offers the opportunity to influence the growth of a novel product in the healthcare lifestyle sector.

Qualifications

• 3-5 years experience in FMCG, wellness, or DTC start-up marketing.
• Experience in physical product launch and event planning.
• Proficiency in managing paid media campaigns.

Responsibilities

• Lead launch strategy and manage performance across digital platforms.
• Oversee brand consistency and creative production.
• Build automated email and SMS marketing flows.

Skills

Analytical skills

Lifecycle/email automation

Data-driven decision making

Entrepreneurial spirit

Agile/Scrum familiarity

Education

Bachelor’s degree in business or marketing

Tools

Shopify

CRM

Meta Ads Manager

TikTok Ads

Job description

Social network you want to login/join with:

Product & Brand Marketing Manager, Bolton, Greater Manchester

Client:

Location:

Bolton, Greater Manchester, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently moving from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this process. Phases 2–5 of the GTM plan require a full‑stack marketer to translate our Sage × Creator brand blueprint into compelling creative, performance-driven campaigns, and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
• Manage paid media campaigns on Meta, TikTok, and Google to meet CAC and ROAS targets.
• Integrate tools for 3PL and customer service to ensure smooth fulfillment and support.

2. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Maintain brand consistency across all channels (tone, visuals, guidelines).

3. Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Run A/B tests to optimize subject lines, offers, and onsite conversions.

4. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify and execute brand-aligned co-marketing partnerships.

5. Insights & Analytics

• Conduct pre/post-launch surveys and translate insights into strategies.
• Track marketing performance (CAC, LTV, MER, unit economics) and report regularly.

6. Retail & Compliance Support

• Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
• Ensure marketing materials comply with UK/EU regulations.

Experience & Skills Profile

• Bachelor’s degree (minimum 2:1) in business or marketing.
• 3–5 years in FMCG, wellness, or DTC start-up marketing.
• Experience in physical product launch, including experiential event planning & execution.
• Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, Spark partnerships.
• Entrepreneurial spirit with ability to work independently.
• Proven experience in lifecycle/email automation and CRO testing.
• Strong analytical skills and data-driven decision making.
• Familiarity with Agile/Scrum or Gantt project management tools.