Product & Brand Marketing Manager

JR United Kingdom; Stockport; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading health and lifestyle startup in Stockport seeks a Product & Brand Marketing Manager to drive the launch and growth of their innovative brand. The ideal candidate will have experience in FMCG and DTC marketing, leading media campaigns, and engaging community. Develop and execute strategies while ensuring compliance with UK/EU regulations.

Qualifications

• 3–5 years of experience in FMCG, wellness, or DTC start-up marketing.
• Proven experience with physical product launches.
• Strong expertise in lifecycle/email automation.

Responsibilities

• Lead launch strategy and manage paid media campaigns.
• Oversee creative production and maintain brand consistency.
• Conduct marketing performance analysis and reporting.

Skills

Analytical Skills

Creativity

Entrepreneurial Spirit

Communication

Team Management

Education

Bachelor’s degree in business or marketing

Tools

Shopify

Meta Ads Manager

TikTok Ads

Job description

Social network you want to login/join with:

Product & Brand Marketing Manager, Stockport

Client:

Location:

Stockport, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently moving from pre‑commercial to launch and are seeking an experienced product & brand marketing manager to lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into engaging creative, performance-driven campaigns, and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth

• Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
• Manage paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
• Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.

1. Brand & Content Development

• Oversee creative production including packaging, photography, video, and UGC.
• Maintain brand consistency across all channels (tone, visuals, guidelines).

1. Lifecycle & Retention Marketing

• Build automated email and SMS flows (welcome, post-purchase, win-back).
• Run A/B tests to optimise subject lines, offers, and onsite conversions.

1. Influencer & Community Engagement

• Manage influencer outreach, seeding campaigns, and usage rights.
• Moderate and grow online community (e.g., Facebook/Slack).
• Identify and execute brand-aligned co-marketing partnerships.

1. Insights & Analytics

• Conduct pre/post-launch surveys and translate insights into actionable strategies.
• Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.

1. Retail & Compliance Support

• Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
• Ensure marketing materials are compliant with UK/EU supplement regulations.

Experience & Skills Profile

• Bachelor’s degree minimum 2:1 in business or marketing
• 3–5 yrs in FMCG, wellness or DTC start-up marketing
• Experience owning physical product launches – experiential event planning & execution
• Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads & Spark partnerships
• Entrepreneurial spirit, ability to work independently
• Proven experience in lifecycle/email automation build & CRO testing
• Strong analytical skills and data-driven decision making
• Familiarity with Agile/Scrum or Gantt project management tools