Principal Consultant - Marketing Mix Modelling (MMM)

DATAHEAD; Greater London; Hybrid; GBP 90.000 - 120.000; Vollzeit

Zusammenfassung

DATAHEAD is seeking a Principal Consultant to lead Marketing Mix Modelling (MMM) and econometrics projects within its Marketing Effectiveness team. You will drive data-driven insights for a diverse client base across sectors, including charities and commercial brands, and act as the expert on econometric modelling and client engagement.

You will collaborate with client teams to deliver high-quality solutions, translate complex analyses into compelling narratives, and contribute to a

Qualifikationen

• Proven experience leading Marketing Mix Modelling (MMM) and econometrics projects.
• Strong data analysis skills and ability to translate insights into client strategies.
• Excellent communication and client engagement capabilities.

Aufgaben

• Lead end-to-end MMM projects and econometrics work.
• Collaborate with client teams to ensure data-driven solutions.
• Drive insights and data storytelling to influence client decisions.
• Serve as go-to expert for econometrics and data modelling in engagements.

Kenntnisse

MMM expertise

Econometrics

Data storytelling

Data analysis

Communication

Leadership

Tools

R

Python

Stata

Jobbeschreibung

Join a Leading Global Independent Marketing Agency as a Principal Consultant!

Are you an experienced Marketing Mix Modelling (MMM) specialist looking to make a real impact? Do you thrive in data-driven environments and want to be part of a fast-growing, innovative team? This opportunity could be perfect for you!

The Role: Principal Consultant

We are searching for a dynamic and passionate Principal Consultant to join the Marketing Effectiveness team at a leading global independent marketing agency. This is a unique chance to lead MMM and econometrics projects, driving insights and innovation for a diverse range of clients across sectors, including high-profile charities and commercial brands.

• Lead and deliver end-to-end Marketing Mix Modelling (MMM) projects
• Collaborate closely with client teams, ensuring high-quality data-driven solutions
• Drive client success through impactful insights and data storytelling
• Act as the go-to expert for econometrics, data modelling, and client engagement

What’s in It for You?

• Purpose-Driven Work: Contribute to meaningful projects that drive positive social impact
• Innovative Culture: Be part of a data-first, transparent, and client-focused environment
• Career Growth: Join a fast-growing, entrepreneurial team with endless learning opportunities
• Supportive Workplace: Enjoy a flexible and collaborative working culture with outstanding benefits
• Proven experience in Marketing Mix Modelling (MMM) and econometrics
• Strong data analysis skills and a passion for using insights to drive client growth
• Excellent communication and client engagement skills
• A proactive, innovative mindset with a drive to deliver excellence