Lead MMM Consultant — Data-Driven Growth

DATAHEAD; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

DATAHEAD is seeking a Principal Consultant to lead Marketing Mix Modelling (MMM) and econometrics projects within its Marketing Effectiveness team. You will drive data-driven insights for a diverse client base across sectors, including charities and commercial brands, and act as the expert on econometric modelling and client engagement.

You will collaborate with client teams to deliver high-quality solutions, translate complex analyses into compelling narratives, and contribute to a

Qualifications

• Proven experience leading Marketing Mix Modelling (MMM) and econometrics projects.
• Strong data analysis skills and ability to translate insights into client strategies.
• Excellent communication and client engagement capabilities.

Responsibilities

• Lead end-to-end MMM projects and econometrics work.
• Collaborate with client teams to ensure data-driven solutions.
• Drive insights and data storytelling to influence client decisions.
• Serve as go-to expert for econometrics and data modelling in engagements.

Skills

MMM expertise

Econometrics

Data storytelling

Data analysis

Communication

Leadership

Tools

R

Python

Stata

Job description

DATAHEAD is seeking a Principal Consultant to lead Marketing Mix Modelling (MMM) and econometrics projects within its Marketing Effectiveness team. You will drive data-driven insights for a diverse client base across sectors, including charities and commercial brands, and act as the expert on econometric modelling and client engagement.

You will collaborate with client teams to deliver high-quality solutions, translate complex analyses into compelling narratives, and contribute to a