Analytics Consultant - Marketing Mix Modelling

Peaple Talent; London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Flexible hybrid working (2-3 days/week in office)

Training and development support

Job summary

A leading analytics firm in London is seeking a Senior Analytics Consultant to drive advanced Marketing Mix Modelling and econometric projects. You will transform data into actionable insights, working closely with clients and teams. Ideal candidates will have hands-on experience in coding (SQL, R, Python) and a keen understanding of marketing strategies. The position offers flexible hybrid working arrangements and opportunities for professional development.

Qualifications

• Solid coding experience in SQL, R, or Python.
• Strong understanding of marketing, media, and promotional strategies.
• Demonstrable hands-on experience in Marketing Mix Modelling.
• Confident communicator and collaborative team player.
• Analytical thinker with ability to translate data into business impact.

Responsibilities

• Transform complex data and model outputs into actionable insights.
• Deliver high-quality MMM and analytics projects.
• Build strong consultative relationships with clients.

Skills

SQL

R

Python

Marketing Mix Modelling

Analytical thinking

Job description

Overview

Data & Engineering Practice Lead | Helping businesses secure the best talent in Data

Join a global leader in media investment analytics and shape the future of data-driven marketing.

Peaple Talent is partnering with a world-renowned agency that empowers brands with evidence-based insights to optimize media investment. They apply data, analytics, and independent thinking to help businesses make better decisions.

As part of exciting expansion plans, we’re looking for multiple Analytics Consultants with expertise in Econometrics and Marketing Mix Modelling (MMM) to join their high-performing team.

What You’ll Be Doing

As a Senior Analytics Consultant, you’ll be at the forefront of delivering advanced MMM and econometric modelling projects. From initial data exploration to presenting actionable insight, you’ll play a key role in helping clients get the most from their marketing spend.

• Transform complex data and model outputs into actionable insights that create real value
• Deliver high-quality MMM and analytics projects across major client accounts
• Build strong, consultative relationships with internal teams and external clients

What We’re Looking For

You’re a commercially savvy analyst with a passion for turning data into strategic action. You’ve worked hands-on with MMM projects and are comfortable navigating marketing/media datasets to uncover trends and efficiencies.

• Solid coding experience in SQL, R or Python
• Strong understanding of marketing, media, and promotional strategies
• Demonstrable hands-on experience in Marketing Mix Modelling
• A confident communicator and collaborative team player
• Analytical thinker with the ability to translate data into business impact

What’s On Offer

• Flexible hybrid working (2-3 days/week in office)
• Training and development (internal & external support)

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Analyst, Information Technology, and Marketing

Industries

• Technology, Information and Media, Marketing Services, and Advertising Services