Principal Advisor, Marketing Mix Modelling & Anlaytics

Responsible Resourcing Agency; Greater London; Vor Ort; GBP 80.000 - 120.000; Vollzeit

Zusammenfassung

Responsible Marketing Advisory (RMA) is seeking an experienced advisor to unlock value from advanced marketing measurement, media analytics and AI-driven decision making. You’ll lead MMM, attribution, incrementality and experimentation across global markets, translating analytics into clear business recommendations for executive stakeholders.

You will advise marketing and media leaders on budget allocation and investment optimisation, partnering with analytics, data science and agencies to scale

Qualifikationen

• Extensive experience in media analytics, marketing science or commercial strategy.
• Deep expertise in MMM, marketing measurement, incrementality and media investment optimisation.
• Influence senior stakeholders across functions, regions and leadership levels.
• Track record delivering transformation programmes in global matrix organisations.
• Commercially minded with credibility to engage executives.
• Ability to translate complex analytics into practical actions.
• Strong stakeholder management and adoption of new capabilities.

Aufgaben

• Lead adoption of MMM, incrementality testing, attribution and experimentation programmes across global markets.
• Translate analytics and predictive models into actionable recommendations for executives.
• Advise on budget allocation, investment optimisation and marketing productivity.
• Partner with analytics, data science and agency teams to scale measurement capabilities.
• Champion AI-enabled planning, optimisation and decision intelligence solutions.
• Manage external analytics partners and vendors.
• Drive change management and capability building across complex organisations.
• Track and evidence business impact including revenue growth and cost savings.

Kenntnisse

MMM

Incrementality testing

Attribution

Experimentation

Stakeholder management

AI-enabled planning

Data-driven decisions

Commercial strategy

Media analytics

Marketing effectiveness

Jobbeschreibung

Making Marketing Investment More Measurable, Predictive and Effective

Responsible Marketing Advisory (RMA) is looking for an experienced advisor to help clients unlock the value of advanced marketing measurement, media analytics and AI-driven decision making.

What you’ll be doing…

• Lead adoption of Marketing Mix Modelling (MMM), incrementality testing, attribution and experimentation programmes across global markets.
• Translate advanced analytics and predictive models into clear business recommendations for executive stakeholders.
• Advise marketing and media leaders on budget allocation, investment optimisation and marketing productivity.
• Partner with analytics, data science and agency teams to scale measurement capabilities and best practice.
• Champion AI-enabled planning, optimisation and decision intelligence solutions.
• Manage external analytics and measurement partners and vendors.
• Drive change management and capability building across complex, matrixed organisations.
• Track, communicate and evidence business impact including revenue growth, efficiency gains and cost savings.

About You…

• Extensive experience in media analytics, marketing science, marketing effectiveness or commercial strategy.
• Deep expertise in MMM, marketing measurement, incrementality and media investment optimisation.
• Experienced influencing senior stakeholders across functions, regions and leadership levels.
• Strong track record delivering transformation programmes in global matrix organisations.
• Commercially minded with the credibility to engage executive audiences.
• Ability to convert complex analytics into practical business actions.
• Skilled at stakeholder management, alignment and adoption of new capabilities.
• Passion for data-driven decision making and measurable business outcomes.

How You’ll Succeed…

• Enable smarter media investment decisions that improve ROI and marketing effectiveness.
• Drive adoption of advanced measurement capabilities across markets and regions.
• Deliver tangible business impact through investment optimisation and growth opportunities.
• Build confidence and alignment among senior stakeholders to act on analytics-led recommendations.
• Turn insights into measurable outcomes including revenue growth, efficiencies and cost savings.

We're all about our business and our clients' businesses reflecting the world around us, which means we embrace diversity and inclusion and promote equity and belonging. We welcome applicants from all backgrounds and experiences.