Pricing Strategy Lead — Retention & Growth

RAC; United Kingdom; Hybrid; GBP 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid working

Executive exposure

Job summary

RAC is seeking a Head of Pricing to lead strategic pricing across the Consumer business and shape retention, profitability and growth for about 2.1 million members. This permanent leadership role sits within the Consumer division and offers significant exposure to Executive and Board audiences.

You will oversee the development of pricing strategy, governance and a small team, translating complex insights into clear actions, while collaborating with commercial, finance and compliance to drive

Qualifications

• Significant experience in pricing, commercial strategy or value management within insurance, financial services, banking or a similarly regulated environment.
• Strong stakeholder management skills, with experience influencing and presenting to Executive and Board-level audiences.
• Proven leadership experience, including leading strategic programmes and developing high‑performing teams.
• Excellent commercial acumen, with the ability to balance customer outcomes, profitability and regulatory requirements.
• Strong analytical and problem‑solving skills, coupled with the ability to translate complex information into clear business decisions.

Responsibilities

• Lead and develop the RAC's pricing strategy, with an initial focus on Consumer retention pricing, ensuring it supports business growth, profitability and member retention goals.
• Act as a trusted advisor to senior leaders, providing constructive challenge and commercial insight across pricing and value initiatives.
• Deputise for the Director of Pricing & Value on pricing-related matters.
• Lead key pricing programmes and strategic initiatives that are critical to divisional and Group performance.
• Translate regulatory changes into clear business impacts and action plans, ensuring the RAC remains compliant and commercially effective.
• Build strong relationships with executives, regulators and key business stakeholders, creating alignment around pricing decisions.
• Lead, coach and develop a small team of pricing analysts, creating a high-performing and collaborative culture.
• Drive innovation in pricing capability, helping the RAC remain a market leader in pricing performance, value management and customer retention.
• Ensure robust governance, risk management and compliance processes are embedded in all pricing decisions.

Job description

RAC is seeking a Head of Pricing to lead strategic pricing across the Consumer business and shape retention, profitability and growth for about 2.1 million members. This permanent leadership role sits within the Consumer division and offers significant exposure to Executive and Board audiences.

You will oversee the development of pricing strategy, governance and a small team, translating complex insights into clear actions, while collaborating with commercial, finance and compliance to drive