Prestige vehicle Sales Executive

Hofmann's of Henley; Reading; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Commission structure

Competitive base salary

Sales support and marketing backing

Job summary

Hofmann's of Henley in Henley-on-Thames is seeking a Sales Executive – Performance & Prestige Cars to help us double our sales volume and profit, predominantly focusing on three iconic brands: Lotus, Mercedes AMG, and Toyota GR.

This isn’t an old-fashioned car sales role. Our customers value honesty, expertise, and long-term relationships — and we’re looking for someone who shares those values.

Qualifications

• A confident, personable communicator with the ability to build trust quickly.
• Tech-savvy and comfortable using digital tools to connect with customers.
• Enthusiastic about performance cars; professional motor trade experience not essential.
• Self-motivated, well-mannered, and committed to delivering genuine customer care.
• A team player who values integrity, honesty, and progression.

Responsibilities

• Build relationships with existing and new customers, acting as a trusted advisor rather than a hard seller.
• Use modern sales tools, digital channels, and social media to reach and engage customers.
• Showcase and sell a carefully selected range of performance and prestige cars.
• Guide customers through the sales process with honesty, transparency, and professionalism.
• Contribute ideas and energy to our ambitious growth plan.

Skills

Communication

Digital tools proficiency

Performance car enthusiasm

Self-motivation

Team player

Job description

Henley-on-Thames | Competitive salary + commission

Join a dealership with heritage, and help shape its future.

For generations, we’ve been trusted in Henley-on-Thames and beyond to deliver expertise, integrity, and genuine customer care. Now, as we enter an exciting growth phase, we’re looking for a Sales Executive – Performance & Prestige Cars to help us double our sales volume and profit, predominantly focusing on three iconic enthusiast brands: Lotus, Mercedes AMG, and Toyota GR.

This isn’t an old-fashioned car sales role. Our customers value honesty, expertise, and long-term relationships — and we’re looking for someone who shares those values.

With an established local customer base, £1M of stock investment, a strong commission sales programme, and a comprehensive marketing plan behind you, you’ll have all the tools to succeed.

What you’ll do

• Build relationships with existing and new customers, acting as a trusted advisor rather than a hard seller.
• Use modern sales tools, digital channels, and social media to reach and engage customers.
• Showcase and sell a carefully selected range of performance and prestige cars.
• Guide customers through the sales process with honesty, transparency, and professionalism.
• Contribute ideas and energy to our ambitious growth plan.

What we’re looking for

• A confident, personable communicator — able to build trust quickly.
• Tech-savvy and comfortable using digital tools to connect with customers.
• Enthusiastic about performance cars (professional motor trade experience not essential).
• Self-motivated, well-mannered, and committed to delivering genuine customer care.
• A team player who values integrity, honesty, and progression.

What we offer

• Competitive basic salary + commission.
• The chance to sell some of the most exciting performance cars in the market.
• Access to a loyal, established customer base in Henley and the surrounding area.
• Strong backing: experienced management, marketing support, and sales administration team.
• A values-driven culture built on honesty, teamwork, and long-term progression.

• We welcome applicants from all backgrounds and are committed to building a diverse, forward-looking team.