Premium Sales Executive

Brentford Football Club; Brentford; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in the sports sector is seeking a dynamic Premium Sales Executive to join their team. This exciting role involves driving revenue through selling hospitality memberships and match packages, requiring a target-driven individual with excellent relationship-building skills. The ideal candidate will thrive in a fast-paced environment, showcasing their proven sales success in B2B or B2C markets. With a commitment to diversity and inclusion, this organization values innovative ideas and teamwork, making it a fantastic opportunity for those looking to make a significant impact in the sports hospitality arena.

Qualifications

• Proven success in B2B or B2C sales, ideally in sports or hospitality.
• Strong IT skills, including CRM and MS Office.
• Excellent communication and presentation skills.

Responsibilities

• Drive new business through selling hospitality packages.
• Manage the full sales cycle from enquiry to booking.
• Represent the club at networking and hospitality events.

Skills

B2B Sales

B2C Sales

Relationship Building

Communication Skills

Presentation Skills

Organizational Skills

CRM Proficiency

Data-Driven Decision Making

Tools

MS Office

CRM Software

Job description

Job Title: Premium Sales Executive

Department:

Commercial – Premium Services

Reporting:

Premium Services Manager

Location:

Vantage London

Closing Date:

21 May 2025

Brentford FC is a unique Premier League football club that prioritizes its fans and community. We are financially sustainable, embrace innovation, and foster an environment of development and inclusion. Our culture is guided by progressive values, humility, respect, and teamwork.

We believe diversity enhances our team, helping us develop ideas, solve problems, and grow. We play in a new stadium in west London, just 15 minutes from Heathrow, and are excited about our future. Join us.

Inclusion Statement

We value diversity and inclusivity, encouraging applications from all qualified candidates, including those from underrepresented groups such as ethnically diverse backgrounds, women, LGBTQ+ individuals, and those with disabilities. Workplace accommodations are available upon request.

Safeguarding Statement

We are committed to safeguarding and the welfare of children and vulnerable adults. All staff must undertake safeguarding training and adhere to policies, with mandatory background checks where applicable. For more information, visit https://www.gov.uk/dbs-check-applicant-criminal-record.

Note: A full application form is required; CVs alone are insufficient. Shortlisted candidates may need to complete a Declaration of Offences form if involved in regulated activity.

The Role of the Premium Sales Executive

The Senior Executive, Premium Sales, will drive revenue by selling hospitality memberships and match packages. The role requires a target-driven individual with strong relationship-building skills, a commercial mindset, and the ability to thrive in a fast-paced sporting environment.

Main Accountabilities

1. Drive new business through selling hospitality packages to B2B and B2C markets.
2. Identify, contact, and nurture leads via calls, emails, networking, and meetings.
3. Conduct sales tours and presentations to potential clients.
4. Manage the full sales cycle from enquiry to booking.
5. Meet and exceed sales targets.
6. Represent Brentford FC at networking and hospitality events.
7. Collaborate with marketing on campaigns.
8. Maintain accurate CRM records.

Internal Relationships

• Premium Services & Event Operations
• Venue Operations & Catering
• Partnerships
• Marketing & Communications

General Responsibilities

• Ensure compliance with policies, including safeguarding, health and safety, GDPR, and PECR.
• Uphold the Club’s Code of Conduct and legal standards.
• Build professional relationships internally and externally.
• Maintain confidentiality.
• Be flexible in work approach.
• Follow safeguarding and wellbeing policies.
• Promote diversity and inclusion.

Person Specification - Essential

• Proven success in B2B or B2C sales, ideally in sports, hospitality, or events.
• Ability to build rapport and close high-value deals.
• Self-motivated with good organizational skills.
• Thrives in a fast-paced environment.
• Excellent communication and presentation skills.
• Ability to exceed sales targets.
• Strong IT skills, including CRM and MS Office.
• Numerate, detail-oriented, and data-driven.
• Calm under pressure and influential.
• Willing to work evenings and weekends as needed.

Desirable Characteristics

• Experience in premium hospitality or sports.
• Knowledge of West London corporate market.
• Existing client network in hospitality or events.
• Understanding of football industry and customer base.