Premium Sales Executive

DFL; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

Join a forward-thinking football club that prioritizes community and inclusivity. As a Premium Sales Executive, you'll drive revenue through seasonal and match-by-match hospitality sales, thriving in a fast-paced environment. Your role will involve building relationships, managing sales pipelines, and exceeding revenue targets. With a commitment to diversity and a supportive culture, this position offers the chance to make a significant impact while enjoying benefits like private medical insurance and competitive holiday entitlement. Be part of a team that values innovation and teamwork.

Benefits

Private Medical Insurance

Competitive Holiday Entitlement

Pension (5% + 5%)

Medicash Cover

Life Assurance

Club Shop Discount

Cycle to Work Scheme

Access to Match Tickets

Qualifications

• Proven success in sales within sports, hospitality, or events.
• Strong IT skills, particularly with CRM systems.

Responsibilities

• Drive new business by selling premium hospitality packages.
• Manage the full sales cycle from inquiry to booking confirmation.

Skills

B2B Sales

B2C Sales

Relationship Building

Communication Skills

Organizational Skills

Data Analysis

Tools

CRM Systems

Microsoft Office

Job description

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Come join us.

Inclusion Statement

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.

Safeguarding Statement

Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the Club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the Club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.

Please note that where appropriate for the role, you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years.

Please also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.

If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview, you will be asked to fill out a Declaration of Offences Form.

The Role of the Premium Sales Executive

The Senior Executive, Premium Sales will focus on proactively driving revenue through the sale of seasonal hospitality memberships and match-by-match packages across Brentford FC's Premium Hospitality inventory. This role will suit a target-driven individual with a passion for relationship-building, a strong commercial mindset, and the desire to work in a fast-paced, elite sporting environment.

This is a sales-led position, focused on new business generation, pipeline management, and working towards and exceeding personal and departmental revenue targets.

Main Accountabilities

• Drive new business by selling seasonal and match-by-match premium hospitality packages to both B2B and B2C markets.
• Identify, contact, and nurture leads through outbound calling, email marketing, networking, and face-to-face meetings.
• Conduct in-stadium sales tours and premium hospitality presentations to potential clients.
• Manage the full sales cycle – from initial enquiry to booking confirmation.
• Achieve and exceed monthly and annual sales revenue targets.
• Represent Brentford FC at relevant business networking events and Club hospitality occasions to support sales generation.
• Collaborate with marketing to support campaigns and ensure the consistent promotion of all premium hospitality products.
• Maintain accurate CRM records of all client communications and sales pipeline activity.

Key Internal Relationships

• Premium Services & Event Operations
• Venue Operations & Catering Partner
• Partnerships
• Communications & Marketing

General Club Accountabilities

• To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
• To ensure compliance with the Club’s Code of Conduct
• To ensure compliance with all relevant legal, regulatory, ethical and social requirements
• To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
• To keep confidential any information gained regarding the Club and its personnel
• To maintain a flexible approach to work at all times
• To ensure compliance with all Matchday Safeguarding processes
• To ensure compliance with the Club’s Safeguarding Policy and processes
• To promote and support positive mental health and wellbeing throughout the Club both on and off the field
• To promote equity, diversity and inclusion at the Club, in line with our EDI strategy

Person Specification - Essential Characteristics

• Demonstrated success in B2B or B2C sales, ideally in sports, hospitality, or events.
• Proven ability to build rapport quickly and close high-value deals.
• Highly self-motivated with strong organisational skills.
• Ability to thrive in a fast-paced industry and sector
• Excellent communication and presentation abilities.
• Comfortable working to and exceeding sales targets.
• Strong IT skills, particularly with CRM systems and Microsoft Office.
• Numerate and data-driven with a strong attention to detail
• Ability to remain calm under pressure and exert a positive influence
• Willingness to work evenings and weekends as required on matchdays or events.

Person Specification – Desirable Characteristics

• Experience in a premium hospitality or sports environment.
• Knowledge of the West London corporate market.
• An existing client network within events or hospitality.
• Understanding of the football industry and customer base.

Benefits

• Private Medical Insurance
• Competitive Holiday Entitlement
• Pension (5% + 5%)
• Medicash Cover
• Life Assurance
• Club Shop Discount
• Cycle to Work Scheme
• Access toMatch Tickets