Premium Cards Marketing Manager - Data-Driven Campaigns

NatWest Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

NatWest Group is seeking a Marketing Manager to shape always-on campaigns for high-net-worth cards. You will lead client marketing and communications, working with Data & Analytics and Cards colleagues to design, deliver and optimise campaigns for premium experiences across travel and holder benefits.

You will develop marketing strategies, run planning processes, manage budgets, and coordinate with key stakeholders across Cards and Marketing to drive reach and utilisation.

Qualifications

• Background in high-net-worth cards marketing with budget management experience.
• Knowledge of card marketing strategies, models and practices.
• Ability to manage multiple stakeholders and coordinate across teams.
• Excellent attention to detail and strong communication skills.
• Networking and influencing abilities to drive collaboration and impact.

Responsibilities

• Using customer data, experimentation and test-and-learn to optimise always-on engagement journeys with Data & Analytics colleagues.
• Developing and delivering marketing strategies and briefs to support business priorities.
• Lead overall planning for Cards marketing and build relationships with key stakeholders across Cards and Marketing.
• Deliver campaigns end-to-end: briefs, execution, sign-off and performance review.
• Manage and track marketing budgets to ensure targets are met and spent is accountable.
• Leverage partnerships to reflect leading thinking and best practices across campaigns.

Skills

Budget management

Card marketing strategies

Stakeholder management

Attention to detail

Communication skills

Networking and influencing

Job description

NatWest Group is seeking a Marketing Manager to shape always-on campaigns for high-net-worth cards. You will lead client marketing and communications, working with Data & Analytics and Cards colleagues to design, deliver and optimise campaigns for premium experiences across travel and holder benefits.

You will develop marketing strategies, run planning processes, manage budgets, and coordinate with key stakeholders across Cards and Marketing to drive reach and utilisation.